Aaron Marcum

Aaron Marcum is the Visionary and Managing Partner of Riverside Home Care, where he leads the acquisition of independent home care agencies across the Western United States. Aaron founded Home Care Pulse (now Activated Insights), which became the industry standard for home care benchmarking and satisfaction research. He also founded Breakaway365, a leadership development platform for home care owners, is the best-selling author of EntreThrive, and has his Masters in Applied Positive Psychology from UPenn. With 20+ years of experience in home care, Aaron brings a rare perspective as an operator, coach, and acquirer.