Skills
About
I transform marketing organizations into strategic growth engines by aligning product, brand, and go-to-market strategy to drive measurable impact. With deep expertise in business-first marketing, I help companies cut through complexity, ensuring marketing is not just a function but a catalyst for revenue and market leadership. I specialize in optimizing marketing and product strategy, restructuring teams for agility and execution, and building data-driven, customer-centric approaches that create long-term competitive advantage. I don’t just build campaigns—I build marketing functions that fuel business success.
Amber Brown
Published content
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With Meta reportedly planning to fully automate ad creation by 2026—from copywriting and creative to targeting and placement—CMOs face a pivotal question: What’s left for human marketers? Members of the Senior Executive CMO Think Tank share their insights on the risks, rewards and redefinition of creative work in the age of AI.
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As AI-powered answer engines reshape how people discover information online, CMOs are rethinking SEO—not abandoning it. From optimizing for structured data to prioritizing brand authority and content relevance, marketing leaders are evolving their strategies to stay visible in both traditional search and conversational AI results.
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While flashy marketing trends dominate headlines in 2025, many CMOs are steering clear. Members of the CMO Think Tank share why they’re skipping the hype in favor of strategy, substance, and sustainable growth.
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Modern consumers expect more than promises—they want proof. Members of the CMO Think Tank share what today’s most effective brands are doing to back up their values with real action, and how others can avoid performative missteps that damage trust.
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B2B brands are adopting storytelling and emotional branding strategies once reserved for consumer marketing—building deeper trust, loyalty, and relevance in a crowded marketplace. Members of the Senior Executive CMO Think Tank share which brands are getting it right and how others can follow their lead.
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Augmented reality isn’t just a futuristic concept—it’s a practical, powerful tool for marketers looking to deepen customer engagement. Members of Senior Executive’s CMO Think Tank share how AR is transforming everything from product education to brand loyalty.
