Bill Hobbs

Bill Hobbs serves as Chief Commercial Officer and Partner of Vector Holdings, where he leads enterprise transformation in an era of unprecedented change. His vision centers on a fundamental shift in business value creation: by 2030, company valuations will be driven primarily by audience engagement rather than traditional product metrics. With a career spanning Fortune 500 turnarounds and Silicon Valley innovation, Hobbs brings unique insight to how enterprises create and capture value. At Vector, he architects solutions for leading global organizations to transform into audience-first platforms, pioneering new approaches to monetization and growth in the digital economy. Before Vector, Hobbs co-founded Epiphany Collective, developing proprietary frameworks that redefine brand strategy for Fortune 50 companies, global agencies, and elite sports organizations. His perspectives on business transformation have been featured in Rolling Stone, Forbes, Inc., and Entrepreneur. A recognized business leader, Hobbs was named among the Top 100 Customer Success Strategists and Sales Leaders. Through his work at Vector, he continues to shape how the world's most valuable enterprises approach growth and innovation in the Audience Age.