Skills
About
With over seven years of experience in building and scaling marketing and communications functions, and currently serving as Consultant and Fractional CMO, I focus on driving impactful marketing strategies and brand positioning. My expertise lies in marketing and communications, digital health, and artificial intelligence, leveraging these skills to design multi-channel campaigns that resonate with diverse stakeholders. Previously, I led the marketing and communications function at Malaffi, transforming it into an internationally recognized health information exchange. I specialise in demystifying complex, regulated, and technical subject matter to foster trust across boards, regulators, clinicians, and the public. My work exemplifies a commitment to innovation, collaboration, and strategic execution in the evolving digital health and AI space.
Bisera Lakinska
Published content
expert panel
What makes a talented clinician choose one healthcare organization over another—and what ultimately convinces them to stay?Compensation remains essential, but it cannot compensate indefinitely for exhausting schedules, cumbersome documentation, limited professional growth or a workplace where frontline concerns go unanswered.According to the American Medical Association, 41.9% of physicians reported at least one symptom of burnout in 2025. As this number continues to improve, workplace conditions will be a high priority for top talent, including how organizations handle administrative burdens, time pressure and organizational culture.To better understand what healthcare leaders can do to compete for and retain clinical talent, members of the Senior Executive Healthcare Think Tank—a curated group of experts whose experience spans healthcare leadership, workforce strategy, technology, patient experience and organizational performance—offer an inside look at the evolving relationship between clinicians and the organizations they serve, and what leaders should consider as they rethink their approach to attracting, supporting and retaining the people at the heart of patient care.