Bisera Lakinska's avatarPerson

Bisera Lakinska

Senior Marketing ProfessionalM42

Abu Dhabi - United Arab Emirates

Skills

Marketing Communications
Health Care Information Technology
Artificial Intelligence

About

With over seven years of experience in building and scaling marketing and communications functions, and currently serving as Consultant and Fractional CMO, I focus on driving impactful marketing strategies and brand positioning. My expertise lies in marketing and communications, digital health, and artificial intelligence, leveraging these skills to design multi-channel campaigns that resonate with diverse stakeholders. Previously, I led the marketing and communications function at Malaffi, transforming it into an internationally recognized health information exchange. I specialise in demystifying complex, regulated, and technical subject matter to foster trust across boards, regulators, clinicians, and the public. My work exemplifies a commitment to innovation, collaboration, and strategic execution in the evolving digital health and AI space.

Company details

M42

Industry

Marketing & Advertising

Company size

2 - 10