Daryl Travis

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B2B brands are adopting storytelling and emotional branding strategies once reserved for consumer marketing—building deeper trust, loyalty, and relevance in a crowded marketplace. Members of the Senior Executive CMO Think Tank share which brands are getting it right and how others can follow their lead.

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Global brands are rethinking their marketing strategies, moving beyond simple localization to a more immersive, consumer-led approach. Instead of dictating trends, they listen, adapt and co-create with local audiences. Members of the CMO Think Tank share insights on how leading brands are blending global strategy with local nuance to win in diverse markets.

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Marketing automation is no longer a luxury—it’s a necessity. With artificial intelligence (AI)-powered tools revolutionizing everything from customer segmentation to content personalization, the industry is changing faster than ever. In this article, members of the CMO Think Tank share insights on the most impactful marketing automation tools and how businesses can leverage them to drive efficiency, engagement and return on investment (ROI).