Skills
About
Emily K. Howard is the Owner/CEO of Cheetah Strategy and Executive Director of the Economic Forum, where she works to build a more collaborative and thriving business environment in Albuquerque. A strategy leader with over 25 years of experience, Emily provides the "extra brainpower" needed to turn complex visions into reality for for-profit, non-profit, government, and Tribal organizations. She is a firm believer that a unified business community is the engine for Albuquerque's growth. A TCU alum and co-founder of the "Start Bragging" movement, Emily is a proud wife, mom, and dedicated advocate for the city she calls home.
Emily Howard
Published content
expert panel
Marketing has never moved faster—or felt more crowded. Trends flare up and fade out in days, algorithms shift without warning, and brands are under constant pressure to stay relevant at scale. In that rush, it’s easy for marketing to become louder, broader and more automated, even as audiences are growing ever more selective about what they actually notice, remember and trust. As an investor and spokesperson for brands Aviation Gin and Mint Mobile, actor and entrepreneur Ryan Reynolds says his North Star is simple: He’s trying to create a feeling, because “everything that’s intimate is memorable.” But in a supercharged digital marketplace, how do agencies and branding teams create messaging that feels personal and human without sacrificing speed, consistency and reach? It’s a difficult balance to attain—sacrificing authenticity for velocity can veer into manipulation, and manipulation can have negative effects not only on brands but also on consumers. The members of the Senior Executive CMO Think Tank are seasoned experts in brand storytelling, digital advertising and customer engagement. Here, they share their perspectives on how to balance genuine emotional connection with scalability to create marketing that’s honest, helpful, emotionally resonant—and remembered.
Company details
Cheetah Strategy
Company bio
Offering "on-call" strategic planning and brand consulting services to help organizations turn their vision into reality. Patience in the plan. Power in the sprint.