Jonas Barck

I lead enterprise and customer marketing at Mentimeter — an audience engagement platform used by 200 million people across 220 countries — where my remit spans customer retention and expansion, enterprise demand generation, and executive engagement programmes for our premium and strategic accounts. At Mentimeter I built the demand generation motion from the ground up — establishing thought leadership content, global webinars, research reports, and demo request programmes that created measurable pipeline. In parallel I designed and run a suite of senior relationship programmes — including Executive Exchange, the Curiosity Club dinner series, and the Open Forum event format across multiple cities — built specifically to deepen awareness and engagement at the executive level within our most strategic accounts. Before Mentimeter, I spent 14 years at Universum, ultimately as CMO, where I ran one of the earliest B2B ABM programmes in the employer branding space and built a global media operation that secured coverage in the Wall Street Journal, Harvard Business Review, Forbes, Bloomberg, and the BBC. That work earned two Gold awards at the 2015 Content Marketing Awards alongside INSEAD. I'm a member of the Forbes Communications Council and based in Stockholm.