Skills
About
Jordan Glazier is the founder and CEO of Wildfire Systems, the leading enterprise platform for white label rewards programs. Wildfire enables its financial service, telecom, and technology clients to drive retention, revenue, and customer acquisition via online shopping companions that deliver cashback rewards, digital coupons and other benefits throughout a user’s shopping journey. He began his career as a consultant with the Boston Consulting Group, after which he joined GATX Corporation where he ran international business development and built a new multinational BU which provides multi-modal transportation and logistics services. Then, Jordan was an early executive at eBay, where he built several of eBay’s largest business units from the ground up, including marketplaces for consumer electronics, computers and industrial equipment. After eBay, Jordan turned his focus to building early stage startups. He was COO of Client Shop, a marketing services platform for the financial services industry (acquired by Internet Brands). Jordan then joined Eventful, Inc., which he built into the world’s largest discovery platform for local events & entertainment (acquired by CBS).
Jordan Glazier
Company details
Wildfire Systems
Company bio
San Diego-based Wildfire provides a commerce intelligence platform that powers white-label shopping rewards programs and retail media for financial services and technology partners. The platform helps organizations drive customer engagement with cashback, coupons, and savings while capturing shopping behavior insights, which help drive incremental sales from more than 50,000 merchant programs in 50+ countries and enable advertisers to reach high-intent shoppers through the Wildfire Commerce Network (WCN). Ranked on the Inc. 5000 in 2023, 2024, and 2025.