Skills
About
Enterprise marketing and growth executive with deep expertise in digital, demand generation, and marketing operations, operating at the intersection of strategy, technology, and revenue. As Vice President of Digital Marketing & Demand Generation at Cabinetworks Group, I lead the design and execution of end-to-end marketing systems that scale across multi-brand portfolios and complex go-to-market models. My work spans growth strategy, demand architecture, AI-enabled marketing operations, analytics, and performance governance. I focus on building platforms that convert consumer and trade intent into measurable outcomes, while creating clarity and accountability for executive decision-making. With a foundation in software engineering and advanced marketing analytics from MIT, I bring an operator’s mindset to marketing: simplify complexity, measure what matters, and build systems and leaders that compound value over time. I partner closely with senior leadership to navigate change, align teams, and translate business priorities into operating models that endure.
Pablo Serna
Company details
Cabinetworks Group
Company bio
Cabinetworks Group is one of the largest and most diverse cabinetry manufacturers in the United States, designing and producing a comprehensive range of kitchen and bath cabinetry brands that serve homeowners, builders, dealers, distributors, and major home improvement retailers nationwide. With a broad portfolio of iconic brands and a presence across multiple manufacturing facilities and locations, Cabinetworks brings life into the kitchen by combining quality craftsmanship with operational excellence and a commitment to customer experience.