Skills
About
Reco McCambry is the founder, president, and CEO of Novae, a fintech company that provides greater access to credit, capital, and entrepreneurship for consumers and small businesses nationwide. He is also the founder of FreeDebtHelp.com, providing consumers and businesses with zero-upfront-cost debt relief nationwide. A three-time published author, Reco is a member of the Forbes Business Council, an industry expert and writer for Forbes.com, and serves on the National Small Business Association Leadership Council in Washington, D.C. Reco was honored with a day named after him in his hometown of McDonough, Georgia, with the city proclaiming January 19th "Mr. Reco McDaniel McCambry Day." Under his leadership, Novae has been recognized by Inc. 5000 as one of America's fastest-growing companies for five consecutive years (2021-2025). In 2022, Reco was named Bank Customer Experience Innovator of the Year and received the Money2.0 Outstanding Leadership Award. In 2023, the Coles College of Business at Kennesaw State University named him Graduate of the Last Decade. Most recently, his AI-driven personal consumer credit software received the 2025 DSA Technology Innovation Award. Lastly, he was inducted into the #1 Business Honor Society in the world, Beta Gamma Sigma, after earning a 4.0 GPA in one of the nation's top MBA programs.
Reco McCambry
Published content
expert panel
As consumers face mounting financial pressure and businesses navigate unpredictable cash flow, fintech can do more than facilitate transactions. Members of the Senior Executive FinTech Think Tank explain how predictive tools, personalized financial guidance and timely cash-flow insights can help people manage debt, make smarter spending decisions and build resilience before financial problems escalate.Economic uncertainty changes how people use money. Consumers may cut discretionary spending, delay purchases or rely more heavily on credit, while businesses must balance incoming revenue against payroll, supplier payments and other obligations. In these conditions, knowing where money stands today is useful, but anticipating where it will fall short tomorrow can be even more valuable.Fintech can help close that gap. Digital financial tools can identify potential cash shortfalls, surface savings opportunities and provide timely guidance that helps people act before a difficult financial situation becomes a crisis. The challenge is making those tools useful in real life, rather than simply adding more dashboards and notifications.Members of the Senior Executive FinTech Think Tank offer three perspectives on how predictive financial support, contextual savings and cash-flow forecasting can help businesses and consumers navigate uncertainty with greater control.
Company details
Novae
Company bio
Novae is a multi-award-winning financial technology company dedicated to expanding access to credit, capital, and entrepreneurship for consumers and small businesses nationwide. Named after the Latin word for "new beginnings," the company is built on a mission to empower individuals; particularly within underserved communities, with the tools, education, and resources needed to transform their financial trajectories. Operating through an innovative direct sales and B2B model, Novae provides a comprehensive ecosystem of financial solutions. Our proprietary platforms and flagship offerings include consumer financing, commercial lending access, an award-winning DIY credit management software, professional tax software, and the Fintech Career Accelerator (FCA). By leveraging AI-driven technology and strategic industry partnerships, we equip modern entrepreneurs to build thriving businesses while delivering essential financial utility to the clients they serve. Recognized for consistent growth and market impact, Novae has been named to the Inc. 5000 list of America’s fastest-growing private companies for five consecutive years (2021–2025). We maintain an A+ rating with the Better Business Bureau, are proud members of the Direct Selling Association, and continuously innovate to set the standard for compliance, transparency, and economic empowerment in the fintech sector.