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Ron McMurtrie

CMOHoneywell

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Think Global, Act Local: Proven Ways Brands Win in International Markets

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Global brands are rethinking their marketing strategies, moving beyond simple localization to a more immersive, consumer-led approach. Instead of dictating trends, they listen, adapt and co-create with local audiences. Members of the CMO Think Tank share insights on how leading brands are blending global strategy with local nuance to win in diverse markets.

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Honeywell