Ron McMurtrie

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Modern consumers expect more than promises—they want proof. Members of the CMO Think Tank share what today’s most effective brands are doing to back up their values with real action, and how others can avoid performative missteps that damage trust.

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Augmented reality isn’t just a futuristic concept—it’s a practical, powerful tool for marketers looking to deepen customer engagement. Members of Senior Executive’s CMO Think Tank share how AR is transforming everything from product education to brand loyalty.

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Global brands are rethinking their marketing strategies, moving beyond simple localization to a more immersive, consumer-led approach. Instead of dictating trends, they listen, adapt and co-create with local audiences. Members of the CMO Think Tank share insights on how leading brands are blending global strategy with local nuance to win in diverse markets.