About
Sharifah Masten is an executive leader, former Chief Human Resources Officer, and Founder and Principal Advisor of Counterpoint Collective, a strategic advisory firm that helps organizations align people, leadership, technology, and communications to drive sustainable growth and organizational effectiveness. Drawing on more than two decades of experience across the military, nonprofit, and corporate sectors, she advises executives, founders, and boards on workforce strategy, leadership development, organizational transformation, governance, and the future of work. A former Non-Commissioned Officer in the United States Army, Sharifah brings a disciplined, mission-focused approach to leadership grounded in operational rigor, strategic empathy, and the intentional development of talent. Throughout her career, she has helped organizations navigate growth, transformation, and operational complexity by strengthening leadership systems, aligning workforce strategies, mitigating risk, and positioning organizations for long-term value creation. Her experience spans highly regulated and mission-critical environments where performance, trust, and sound governance are essential. In addition to leading Counterpoint Collective, Sharifah serves as Executive Director of Mission 2 Change, a nonprofit dedicated to workforce development and community empowerment. A sought-after speaker, published thought leader, and author, she is known for bringing practical insight and principled leadership to conversations on organizational effectiveness, workforce strategy, leadership, and the future of work. At the heart of her work is a simple belief: organizations do not rise by chance. They rise when leaders intentionally shape the systems, relationships, and conditions that enable people, performance, and purpose to reinforce one another. For Sharifah, leadership is ultimately about creating environments where human potential and organizational success grow together.
Sharifah Masten
Published content
expert panel
Members of the Senior Executive HR Think Tank explain why organizations that embed neuroinclusion into workplace design, leadership practices and operational systems will gain a long-term advantage in retention, engagement and performance.Neuroinclusion is quickly moving from an emerging workplace conversation to a defining leadership priority. As organizations compete for talent in an increasingly complex labor market, many are discovering that traditional workplace systems were designed around narrow assumptions about communication styles, productivity and collaboration.That reality is creating both a challenge and an opportunity. Companies that continue treating neurodiversity as an accommodation issue may struggle to attract and retain talent. However, organizations that redesign work itself around broader cognitive needs are likely to outperform peers in innovation, engagement and adaptability.Members of the Senior Executive HR Think Tank, a network of HR and workplace experts, say the organizations that succeed in neuroinclusion will not simply launch more initiatives or awareness campaigns. Instead, they will fundamentally rethink how work is designed, managed and measured.
Company details
Counterpoint Collective
Company bio
Counterpoint Collective is a strategic advisory firm that helps organizations align people, leadership, technology, and communications to strengthen performance and support sustainable growth. We partner with companies, government contractors, nonprofits, and emerging organizations to advance workforce readiness, leadership continuity, talent strategy, organizational effectiveness, and operational execution. Our approach extends beyond traditional HR consulting. We believe organizations achieve stronger results when workforce strategy is fully integrated with business strategy, creating systems that unlock potential, reduce risk, improve retention, and enable long-term success. Through executive advisory services, workforce planning, leadership development, recruiting strategy, organizational transformation, and technology optimization, we help leaders build resilient organizations equipped for the future of work. Founded by executive advisor and former Chief Human Resources Officer, Sharifah Masten, Counterpoint Collective draws on decades of experience across corporate, government, nonprofit, and military environments. The firm is grounded in a people-centric philosophy that recognizes the connection between business success and human potential. By combining practical execution with strategic vision, Counterpoint helps leaders move beyond transactional workforce practices to build environments where people and organizations can thrive together. Counterpoint Collective’s mission is clear: to change perspectives, drive impact, and help organizations shape the future of work.