Skills
About
I've spent my career helping fast-paced B2B companies navigate growth and change by making their messaging more authentic and aligned across teams. My experience spans across tech and telecom, SaaS, and service-based organizations, where I focus on turning complex communication challenges into clear, actionable strategies that connect with both employees and customers. Most recently, I served as Head of Corporate Communications at Velocity, a Managed Solutions Company, an MSP. There, I led executive messaging, brand storytelling, internal engagement, and PR strategy during rapid expansion, translating big-picture vision into clear communication that connected with both employees and customers. In spring 2025, I had been considering a career change into consulting and pitched the idea to Velocity. We both saw the value in continuing the relationship, and they became my first client. Today, I serve as a fractional Chief Communications/Marketing Officer through SC Strategic Communications. I work with executive teams to align internal culture, customer experience, and brand messaging, ensuring that what companies say matches how they are perceived in the market. It’s about helping people at every level understand and deliver on that promise, creating consistency that builds trust and drives results.
Sarah Chambers
Published content
expert panel
As bot networks swell and AI tools pump out endless content, it can be hard to separate genuine human input from digital noise in the bustling online marketplace. From fake followers to bot-created faux outrage campaigns, gauging whether your brand is sparking real connection or just attracting automated cheers (or jeers) has become a high-stakes challenge. It’s estimated that bots account for more than 50% of internet traffic—and they’re skewing marketing metrics in their wake. For marketing leaders, this distortion can create dangerous illusions. Dashboards can look healthy—even impressive—but surface-level performance numbers can mask genuine audience behavior, and relying on them can send teams chasing the wrong strategies, the wrong channels and the wrong assumptions about what’s working. Members of the Senior Executive CMO Think Tank emphasize that in a landscape where metrics can be manufactured and noise can mimic relevance, the real competitive edge comes from learning to listen more carefully. Here, they share tips on how to pinpoint authentic human engagement and focus on the signals that cut through the static rather than amplify it.
expert panel
In recent years, several prominent brands have learned that marketing can misfire when it collides with consumer sentiment. Bud Light, American Eagle and Cracker Barrel, among others, have drawn public attention not for their creativity or ambition, but for misreading how audiences would react to “clever” campaigns or evolving branding. Even well-intentioned marketing or modernization efforts can alienate longtime customers if they believe campaigns aren’t grounded in authenticity and respect. For marketing leaders, these examples underscore the need for disciplined “backfire filters”—structured ways to assess cultural sensitivity, audience alignment and brand equity before campaigns reach the public. Here, senior marketing experts from the Senior Executive CMO Think Tank share how they would have approached the internal conversations surrounding recent “marketing misfires.”
Company details
SC Strategic Communications
Company bio
SC Strategic Communications helps companies navigate high-stakes moments, such as leadership transitions, rapid growth, M&A, or brand shifts, by aligning internal culture with external messaging. Founded by Sarah Chambers, a communications and brand leader, partners with executive teams to craft clear, credible, and actionable messaging that connects employee experience, customer delivery, and brand perception. Fractional CMO and CCO support is available through project or retainer-based partnerships tailored to your team’s size, structure, and growth stage.