Person

Jordan Glazier

Founder and CEOWildfire Systems

San Diego, CA

Skills

Business Strategy
Business Development & Partnerships
Business Management

About

Jordan Glazier is the founder and CEO of Wildfire Systems, the leading enterprise platform for white label rewards programs. Wildfire enables its financial service, telecom, and technology clients to drive retention, revenue, and customer acquisition via online shopping companions that deliver cashback rewards, digital coupons and other benefits throughout a user’s shopping journey. He began his career as a consultant with the Boston Consulting Group, after which he joined GATX Corporation where he ran international business development and built a new multinational BU which provides multi-modal transportation and logistics services. Then, Jordan was an early executive at eBay, where he built several of eBay’s largest business units from the ground up, including marketplaces for consumer electronics, computers and industrial equipment. After eBay, Jordan turned his focus to building early stage startups. He was COO of Client Shop, a marketing services platform for the financial services industry (acquired by Internet Brands). Jordan then joined Eventful, Inc., which he built into the world’s largest discovery platform for local events & entertainment (acquired by CBS).

Published content

Why Financial Resilience Is Fintech’s Next Big Opportunity

expert panel

As consumers face mounting financial pressure and businesses navigate unpredictable cash flow, fintech can do more than facilitate transactions. Members of the Senior Executive FinTech Think Tank explain how predictive tools, personalized financial guidance and timely cash-flow insights can help people manage debt, make smarter spending decisions and build resilience before financial problems escalate.Economic uncertainty changes how people use money. Consumers may cut discretionary spending, delay purchases or rely more heavily on credit, while businesses must balance incoming revenue against payroll, supplier payments and other obligations. In these conditions, knowing where money stands today is useful, but anticipating where it will fall short tomorrow can be even more valuable.Fintech can help close that gap. Digital financial tools can identify potential cash shortfalls, surface savings opportunities and provide timely guidance that helps people act before a difficult financial situation becomes a crisis. The challenge is making those tools useful in real life, rather than simply adding more dashboards and notifications.Members of the Senior Executive FinTech Think Tank offer three perspectives on how predictive financial support, contextual savings and cash-flow forecasting can help businesses and consumers navigate uncertainty with greater control.

Banks Are Rethinking Customer Loyalty in the Age of AI

expert panel

AI is changing what customers expect from their banks and challenging long-held assumptions about what loyalty really means. Members of the FinTech Think Tank explain why retention, product ownership and longevity are no longer enough—and how banks can use AI to deliver more relevant guidance, stronger service and greater trust.Customers now have more ways to find financial information, compare providers and manage their money, raising the stakes for banks competing to build lasting relationships. As technology gives them more choice and access to personalized financial guidance, traditional advantages such as familiarity, reputation and the inconvenience of switching may carry less weight than they once did.Members of the Senior Executive FinTech Think Tank bring experience across banking, payments, financial technology, investing and AI to this evolving challenge. Their perspectives point to a common imperative: Banks can use AI to make interactions faster and more personalized, but lasting customer relationships will depend on whether the technology delivers genuine value, earns trust and helps customers make better financial decisions.Recent industry research underscores the urgency. McKinsey’s Global Banking Annual Review 2025 reports that consumers have become more digital and less loyal as AI, aggregators and other intermediaries reshape how they choose financial providers. Banks therefore face a higher standard, with growing pressure to compete not simply on products, but on the value they provide throughout the customer relationship.

Company details

Wildfire Systems

Company bio

San Diego-based Wildfire provides a commerce intelligence platform that powers white-label shopping rewards programs and retail media for financial services and technology partners. The platform helps organizations drive customer engagement with cashback, coupons, and savings while capturing shopping behavior insights, which help drive incremental sales from more than 50,000 merchant programs in 50+ countries and enable advertisers to reach high-intent shoppers through the Wildfire Commerce Network (WCN). Ranked on the Inc. 5000 in 2023, 2024, and 2025.

Industry

Information Technology & Services

Area of focus

FinTech

Company size

51 - 200