Skills
About
I transform marketing organizations into strategic growth engines by aligning product, brand, and go-to-market strategy to drive measurable impact. With deep expertise in business-first marketing, I help companies cut through complexity, ensuring marketing is not just a function but a catalyst for revenue and market leadership. I specialize in optimizing marketing and product strategy, restructuring teams for agility and execution, and building data-driven, customer-centric approaches that create long-term competitive advantage. I don’t just build campaigns—I build marketing functions that fuel business success.
Amber Brown
Published content
expert panel
In recent years, several prominent brands have learned that marketing can misfire when it collides with consumer sentiment. Bud Light, American Eagle and Cracker Barrel, among others, have drawn public attention not for their creativity or ambition, but for misreading how audiences would react to “clever” campaigns or evolving branding. Even well-intentioned marketing or modernization efforts can alienate longtime customers if they believe campaigns aren’t grounded in authenticity and respect. For marketing leaders, these examples underscore the need for disciplined “backfire filters”—structured ways to assess cultural sensitivity, audience alignment and brand equity before campaigns reach the public. Here, senior marketing experts from the Senior Executive CMO Think Tank share how they would have approached the internal conversations surrounding recent “marketing misfires.”
article
With Meta reportedly planning to fully automate ad creation by 2026—from copywriting and creative to targeting and placement—CMOs face a pivotal question: What’s left for human marketers? Members of the Senior Executive CMO Think Tank share their insights on the risks, rewards and redefinition of creative work in the age of AI.
article
As AI-powered answer engines reshape how people discover information online, CMOs are rethinking SEO—not abandoning it. From optimizing for structured data to prioritizing brand authority and content relevance, marketing leaders are evolving their strategies to stay visible in both traditional search and conversational AI results.
article
While flashy marketing trends dominate headlines in 2025, many CMOs are steering clear. Members of the CMO Think Tank share why they’re skipping the hype in favor of strategy, substance, and sustainable growth.
article
Modern consumers expect more than promises—they want proof. Members of the CMO Think Tank share what today’s most effective brands are doing to back up their values with real action, and how others can avoid performative missteps that damage trust.
article
B2B brands are adopting storytelling and emotional branding strategies once reserved for consumer marketing—building deeper trust, loyalty, and relevance in a crowded marketplace. Members of the Senior Executive CMO Think Tank share which brands are getting it right and how others can follow their lead.
