Skills
About
I transform marketing organizations into strategic growth engines by aligning product, brand, and go-to-market strategy to drive measurable impact. With deep expertise in business-first marketing, I help companies cut through complexity, ensuring marketing is not just a function but a catalyst for revenue and market leadership. I specialize in optimizing marketing and product strategy, restructuring teams for agility and execution, and building data-driven, customer-centric approaches that create long-term competitive advantage. I don’t just build campaigns—I build marketing functions that fuel business success.
Amber Brown
Published content
expert panel
In the brand marketing world, there’s always been a scramble to catch consumers’ attention. In a digital marketplace, jostling for position takes place moment by moment, and finding a hook that grabs the audience can make a game-changing difference for both new and established brands. In this spirit, unlikely brand pairings are having a moment. Cross-industry collaborations are gaining momentum as brands look for fresh ways to earn new audience attention in an oversaturated market. A quirky matchup can spark curiosity, intrigue or delight—maybe even a viral moment. From beauty lines teaming up with cookie makers to fast food giants joining forces with toothpaste brands, the collision of categories is becoming a bona fide strategy rather than a passing stunt. But as any CMO will tell you, “novelty” campaigns that catch fire quickly can also burn out fast. The marketing leaders of Senior Executive CMO Think Tank spend their days navigating the intersections of brand storytelling and customer psychology. They know that the real magic happens only when the bold and unexpected is grounded in something meaningful—alignment, authenticity and a reason for customers to care long after the initial surprise wears off. Here, a group of them share what it really takes to turn a head-turning partnership into an enduring marketing advantage.
expert panel
In recent years, several prominent brands have learned that marketing can misfire when it collides with consumer sentiment. Bud Light, American Eagle and Cracker Barrel, among others, have drawn public attention not for their creativity or ambition, but for misreading how audiences would react to “clever” campaigns or evolving branding. Even well-intentioned marketing or modernization efforts can alienate longtime customers if they believe campaigns aren’t grounded in authenticity and respect. For marketing leaders, these examples underscore the need for disciplined “backfire filters”—structured ways to assess cultural sensitivity, audience alignment and brand equity before campaigns reach the public. Here, senior marketing experts from the Senior Executive CMO Think Tank share how they would have approached the internal conversations surrounding recent “marketing misfires.”
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With Meta reportedly planning to fully automate ad creation by 2026—from copywriting and creative to targeting and placement—CMOs face a pivotal question: What’s left for human marketers? Members of the Senior Executive CMO Think Tank share their insights on the risks, rewards and redefinition of creative work in the age of AI.
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As AI-powered answer engines reshape how people discover information online, CMOs are rethinking SEO—not abandoning it. From optimizing for structured data to prioritizing brand authority and content relevance, marketing leaders are evolving their strategies to stay visible in both traditional search and conversational AI results.
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While flashy marketing trends dominate headlines in 2025, many CMOs are steering clear. Members of the CMO Think Tank share why they’re skipping the hype in favor of strategy, substance, and sustainable growth.
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Modern consumers expect more than promises—they want proof. Members of the CMO Think Tank share what today’s most effective brands are doing to back up their values with real action, and how others can avoid performative missteps that damage trust.
