Caitlin MacGregor's avatarPerson

Caitlin MacGregor

CEO & Co-FounderPlum

Waterloo, ON, Canada

About

Caitlin MacGregor, CEO and Co-founder of Plum, is passionate about helping people reach their true potential. That’s why, after building two businesses for other people, she founded Plum – to help organizations fully leverage the human potential within their workforces. With Plum, business leaders gain access to vital talent data that aligns employees with roles where they’ll flourish, setting the stage for the entire business to thrive. She is a regular speaker at global events, including CES, Human Resource Executive HR Technology Conference & Exposition, Americas’ SAP Users’ Group (ASUG) Women Connect, HRCI Higher Standards Summit and more. She is also a sought-after guest on podcasts, including Recruiting Daily, The Recruitment Flex Podcast, and 3Sixty Insights. In addition, she has been quoted in the NY Times, Financial Post, The Globe and Mail, The Record, Global News, Human Resource Executive, and Benefits Pro. Caitlin was selected for the EY Entrepreneurial Winning WomenTM and the Worthy 100. She is also a Bronze Stevie® Winner for Best Female Entrepreneur in Canada and a gold GLOBEE® Women World Awards winner for Achievement in Innovation. She was named an Inspiring Leader by InspiringTM Workplaces.

Published content

Building Better Balance: How Companies Are Rethinking Work-Life Policies

expert panel

For professionals across industries, work-life balance is more than just an HR buzzword—it’s a practical, measurable and expected benefit. Employees increasingly value company cultures that foster flexibility, inclusion and personal support. And a focus on team members’ well-being isn’t just a net positive for employees—organizations that offer robust flexibility see a higher percentage of employees become “high performers.”  The HR strategists, talent experts and people scientists of Senior Executive HR Think Tank have seen that, while some companies are making meaningful progress toward better balance, others risk falling short of employee expectations. Here, a group of them reflect on what “work-life balance” really means to professionals and forward-thinking companies.

Degrees vs. Skills: What HR Leaders Must Know Now

article

As organizations move away from degree-based hiring, the focus on skills, micro-credentials and apprenticeships is rising. This shift brings new opportunities for inclusivity and agility—but also introduces challenges in evaluating talent fairly and effectively. HR Think Tank members share expert insights on navigating this transformation.

Leveling Up: How to Keep Employee Skills Current

article

In an era where artificial intelligence (AI), automation and new tools emerge faster than job descriptions can keep up, companies must ensure employees evolve in parallel. Members of the HR Think Tank share how continuous learning is driving talent agility, organizational resilience and long-term career growth.

The Future of Hybrid Work: Addressing Key Challenges with Expert Insights

article

As organizations continue to embrace hybrid work models, they face significant challenges in maintaining productivity, engagement, and equity among employees. Members of the HR Think Tank share insights on overcoming communication gaps, addressing proximity bias, and fostering a workplace culture that supports both in-office and remote employees.

The Power of HR Data: Better Metrics for Business Growth

article

Human resources (HR) analytics is revolutionizing the way companies approach workforce planning, employee engagement and retention. By leveraging data-driven insights, businesses can proactively address talent gaps, improve organizational culture and optimize decision-making. Members of the HR Think Tank share their expertise on the most valuable HR metrics and how organizations can harness analytics to drive meaningful change.

Expert Advice on How to Ethically Implement AI in HR

article

As artificial intelligence (AI) transforms the workplace, human resources (HR) leaders play a pivotal role in ensuring its ethical use. Drawing on insights from top HR experts, this article explores actionable strategies to establish responsible AI policies that balance innovation with accountability.

Company details

Plum

Industry

Human Resources