Dhyey Mavani

expert panel

For many executives, AI has already become part of the daily workflow. They use it to summarize reports, find information, draft emails and work through routine tasks. But familiarity with the tools can create a false sense of fluency—and make it harder to recognize the gap between using AI and knowing how to use it strategically.Microsoft research involving thousands of knowledge workers found that generative AI can reduce time spent on tasks such as writing, information retrieval and summarization. But those individual productivity gains do not automatically translate into changes in how organizations make decisions or operate. Research from McKinsey similarly finds that while AI adoption is widespread, most organizations are still struggling to turn it into significant enterprise-level impact.The challenge, then, is not simply getting leaders to use AI more. It is learning to recognize where AI can change the work itself—and developing the judgment to know when, where and how to make that change.So what does genuine AI fluency look like at the leadership level? Members of the Senior Executive AI Think Tank approach that question from different vantage points, spanning enterprise technology, research, finance, retail, design and AI implementation. Their experiences offer a closer look at what happens when leaders move beyond individual productivity and begin applying AI to decisions, workflows, business systems and organizational strategy.

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The race to make AI indispensable in everyday life may have found its most compelling use case: health. As Google expands Gemini-powered health coaching capabilities and AI becomes increasingly embedded in wearables, smartphones and wellness platforms, the prospect of a 24/7 personalized health assistant is moving from science fiction to consumer reality.Members of the Senior Executive AI Think Tank believe AI health assistants possess characteristics few other AI applications can match: continuous engagement, highly personal relevance and the ability to influence daily behavior. Their optimism, however, comes with significant caveats.According to a Nature Digital Medicine analysis of large language models in healthcare, AI systems are advancing rapidly across clinical and consumer health applications, but researchers argue that stronger oversight, transparency and governance are necessary to ensure safe and responsible deployment.Think Tank members largely agree that AI health assistants have the potential to become the first truly mainstream consumer AI product, but they also emphasize that widespread adoption will depend on getting the safeguards right. Their insights reveal where the greatest opportunities lie, where the biggest risks remain and what organizations must do to build systems worthy of users' trust.

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Artificial intelligence remains one of the most consequential forces reshaping business, yet many organizations still struggle to distinguish meaningful breakthroughs from attention-grabbing headlines. While public discussion often centers on increasingly powerful models, digital assistants and speculation about artificial general intelligence, many enterprise leaders are discovering that the most transformative AI developments occur behind the scenes.Ask 10 AI experts what will matter most a year from now, and you might expect 10 different answers. Instead, members of the Senior Executive AI Think Tank—a curated group of experts specializing in machine learning, generative AI and enterprise AI applications—arrived at a strikingly similar conclusion: The biggest opportunities—and risks—aren't tied to the next model release. Across industries, they point to the infrastructure that makes AI useful in practice, from governance and security to evaluation, trust and workflow integration. At the same time, many are skeptical of some of today's loudest predictions, particularly around fully autonomous agents replacing human judgment at scale.As recent research from McKinsey suggests, organizations are increasingly finding that AI success depends less on access to cutting-edge models and more on the ability to operationalize them effectively. The experts featured here—those on the front lines of AI innovation—share the developments they believe leaders are underestimating, the trends they think are overhyped and where executives should be investing now to create lasting competitive advantage.

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As multimodal AI moves rapidly from novelty to baseline expectation, companies are confronting a deeper challenge than simply adding new features. Users increasingly expect software to understand text, voice, images and video simultaneously, while preserving context seamlessly across every interaction. That shift is forcing organizations to rethink how products are designed, architected and differentiated.Members of the Senior Executive AI Think Tank say the next era of product competition will center less on standalone AI capabilities and more on orchestration, workflow intelligence and trust. Their insights arrive as major technology companies race to integrate multimodal capabilities into mainstream applications. Multimodal systems capable of understanding and generating across formats are becoming foundational to enterprise software strategy. At the same time, organizations are discovering that simply embedding AI into existing workflows does not automatically create better user experiences.Instead, experts argue, multimodal AI is changing the very definition of interface design. Products are evolving from static tools into adaptive systems that anticipate intent, reduce friction and collaborate more naturally with users. The insights that follow explore why multimodal AI is forcing companies to rethink everything from UX design and workflow orchestration to trust, memory and product differentiation—and what leaders must do now to stay competitive.

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As artificial intelligence moves from experimentation to enterprise-wide deployment, many organizations are discovering a hard truth: Traditional metrics fail to capture real AI impact. Tracking pilots, usage rates or cost savings may signal progress, but they rarely reveal whether AI is fundamentally improving how a business operates. Members of the Senior Executive AI Think Tank—a curated group of leaders specializing in machine learning, generative AI and enterprise transformation—argue that success requires a more rigorous, outcome-driven framework. According to a recent Forbes analysis on scaling AI adoption across enterprise systems, only a small percentage of organizations successfully translate AI experimentation into measurable business value at scale. To move forward, boards and CEOs must rethink what success looks like. The following perspectives outline the KPIs that matter most—not as isolated metrics, but as signals of whether AI is delivering sustained, enterprise-level value.

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The race to deploy artificial intelligence is accelerating—and so is the pressure on leaders to act. From boardrooms to product teams, executives are being asked the same question: How fast can we get AI into production? But as organizations rush to capitalize on generative AI, the risks—hallucinations, data leaks and brand damage—are becoming harder to ignore. A National Institute of Standards and Technology (NIST) report on AI risk management emphasizes that without proper governance, AI systems can introduce significant reliability, security and accountability risks into enterprise environments. Insights from the Senior Executive AI Think Tank suggest that this is not a simple trade-off between speed and safety. Instead, it’s a leadership challenge that requires rethinking how organizations define competitive advantage. Below, Think Tank members discuss whether being first with AI is truly the advantage leaders think it is—or if the real differentiator is trust built through disciplined execution, strong governance and a clear understanding of where AI delivers value.

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The race to dominate artificial intelligence has long been framed as a contest of scale—whoever spends the most on compute, talent and data should win. But Meta’s reported delay of its “Avocado” model, alongside discussions of licensing Google’s Gemini 3 technology, signals a turning point. According to members of the Senior Executive AI Think Tank, the frontier of AI is becoming harder to sustain even for the most well-funded organizations. A recent analysis of Big Tech’s AI spending highlights how companies are pouring tens of billions into infrastructure while facing diminishing returns in performance gains—proving that capital alone is no longer enough to secure leadership. This moment raises urgent questions for executives: If even hyperscalers struggle to keep up, what does competitive advantage in AI actually look like? And where does that leave smaller companies entering the race? Below, Think Tank members attempt to answer these questions while looking toward what’s next. Together, their perspectives outline a new playbook for AI competition—one that begins with a surprising change at the very top.

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As artificial intelligence matures, one question looms large for executives: Where will durable revenue actually come from? Despite explosive adoption, many AI products still struggle to convert usage into sustainable profit. The shift from experimentation to enterprise value is now underway—and the stakes are high. Insights from the Senior Executive AI Think Tank—a curated group of leaders in machine learning, generative AI and enterprise systems—point to a clear trend: Profitability will not come from novelty, but from deeply embedded, outcome-driven applications. A recent Forbes report on AI ROI in the enterprise found that more than half of companies using AI are already seeing measurable revenue gains, with many reporting 6% to 10% growth, and some exceeding 10%. The findings reinforce a critical shift: Organizations are prioritizing AI solutions tied directly to business outcomes rather than experimental tools. What emerges from the Think Tank’s collective perspective is not a single dominant model, but a clear direction of travel. Enterprise copilots, verticalized AI systems, outcome-based pricing and workflow-native automation are converging into a new blueprint for profitability—one rooted in integration, accountability and measurable results. The following insights break down how these models are taking shape in practice, and what leaders must prioritize now to turn AI from a promising capability into a dependable revenue engine.

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Europe has spent the last decade establishing itself as the global leader in technology regulation. The General Data Protection Regulation (GDPR) reshaped how organizations handle personal data worldwide, and the European Union’s landmark AI Act aims to set guardrails for high-risk AI systems across industries. Yet policymakers now appear willing to recalibrate. European officials have begun discussing potential simplifications or delays to portions of the AI Act and related digital rules as they confront a widening innovation gap with the U.S. and China. The EU’s strict regulatory framework has slowed the pace of large-scale AI experimentation compared with other global tech hubs, putting them at a distinct disadvantage in the market. Members of the Senior Executive AI Think Tank—a curated network of leaders specializing in machine learning, generative AI and enterprise AI strategy—say the debate isn’t simply about regulation versus innovation. Instead, they argue that Europe’s regulatory approach has quietly limited several categories of AI development, from cross-border data platforms to real-time industrial automation. If policymakers move forward with regulatory adjustments, the ripple effects could be significant: Startups may gain the freedom to experiment faster, enterprises may finally scale AI deployments beyond pilot programs and the EU could evolve from global rule-setter into a more formidable technology competitor. Below, Think Tank members explain what Europe may have been holding back—and what could happen next.