Dorothy Riviere

expert panel

Healthcare organizations make countless decisions that shape how care is delivered: which technologies to adopt, how teams are staffed, how workflows are designed and where to invest for the future. Yet the people who work closest to patients are not always in the room when those decisions are being made.That disconnect can be costly. A decision that looks sensible on a spreadsheet may create unexpected friction in a clinical setting. A technology selected to improve efficiency may complicate a workflow. A staffing strategy that works operationally may look very different from the perspective of the people responsible for delivering care.The answer is not to put clinicians on every committee or require consensus on every decision. But simply asking for feedback after a plan is largely settled does not create genuine influence either. The challenge for healthcare leaders is finding the point between those extremes: How can clinicians have a meaningful voice in decisions that affect their work and their patients without creating another layer of bureaucracy?Members of the Senior Executive Healthcare Think Tank bring perspectives shaped by experience in patient experience, workforce strategy, policy, quality, equity and healthcare technology. They weigh in on what meaningful clinician influence should look like—and how leaders can build it into decision-making without sacrificing the ability to move.

expert panel

Healthcare marketing has a translation problem.Clinical experts think in diagnoses, treatment protocols, risk factors, outcomes and evidence. Patients often think in much more immediate terms: What does this mean for me? What happens next? Can I afford it? Who do I call? Do I need to do something today?The Agency for Healthcare Research and Quality notes that 88% of U.S. adults lack the health literacy skills needed to manage all the demands of the healthcare system, while 36% have limited personal health literacy. Bridging those two worlds requires more than simplifying medical terminology. It requires healthcare organizations to rethink what patient content is supposed to accomplish.The Senior Executive Healthcare Think Tank brings together leaders with expertise spanning patient experience, workforce strategy, policy, quality, equity and healthcare technology. They suggest that the most useful healthcare content is not simply easier to read, but more relevant, more contextual, more credible and more tightly connected to the decision a patient is trying to make. Below, they share how healthcare marketers can bridge the divide between complex clinical expertise and the patients who need to understand and act on it.

expert panel

Healthcare leaders have spent the past decade investing in AI, interoperability, telehealth, analytics and other technologies designed to improve care. Yet technology alone does not transform a healthcare system. The bigger challenge is deciding where innovation can make the greatest difference—and changing the processes, priorities and investments that stand in its way.That question is at the heart of insights from the Senior Executive Healthcare Think Tank, a group of experts spanning patient experience, workforce strategy, policy, quality, equity and healthcare technology. Rather than focusing on what healthcare could do someday, they consider where leaders can take meaningful action now and what needs to change in the way organizations approach transformation.Below, they explore the leadership choices behind better care—how to move from reactive treatment toward earlier intervention, connect fragmented systems, make AI useful without adding complexity, give patients a greater role in decisions and rethink how success is measured—offering a practical look at where healthcare leaders can focus their efforts to create lasting change over the decade ahead.

expert panel

Healthcare organizations have never had more opportunities to communicate directly with patients and the public. Social media allows clinicians to explain complex health topics in accessible language, organizations to respond to emerging concerns and healthcare leaders to build communities around prevention, wellness and better care.But the opportunity comes with real challenges. A confusing post can undermine understanding. An unsupported claim can spread misinformation. A poorly handled patient story can compromise privacy. And when a false claim gains traction, a slow response can leave patients looking elsewhere for answers. A 2025 study of 3,805 U.S. adults found an association between perceived exposure to substantial health misinformation on social media and lower trust in the healthcare system.The question for healthcare leaders, then, is not whether to engage on social media, but how to do so in a way that strengthens the patient experience and protects the trust on which effective care depends.Members of the Senior Executive Healthcare Think Tank bring perspectives spanning patient experience, healthcare technology, telehealth, clinical systems, workforce health, health administration and responsible innovation. They examine how healthcare organizations can approach social media governance, empower clinicians to participate, reach the right audiences, verify health information and respond effectively when misinformation emerges.

expert panel

For all the progress in health technology, one problem remains: Knowing more about our health does not necessarily mean we will do anything differently.But that may be about to change. Wearables can capture what is happening throughout the day. Continuous monitors can reveal how the body responds in real time. AI can connect those signals and identify patterns that might otherwise go unnoticed. The question is whether these technologies can move from telling us what is happening to helping us decide what to do next.That distinction matters in the workplace, where health, performance and behavior are closely connected. A useful technology should not simply produce another score or notification. It should help an employee make a better decision, give a manager a way to support a healthier work environment or identify a potential problem early enough to do something about it.We asked members of the Senior Executive Healthcare Think Tank—experts in AI, digital health, telehealth, workforce strategy, aging, healthcare architecture and data interoperability—which emerging technology they believe has the greatest potential to improve workforce health and performance.Their answers offer a look at what comes next: a shift from health technology that measures and reports to technology that can, when used thoughtfully, help people act.

expert panel

Patients do not experience healthcare in isolation. Their expectations are shaped by every other part of their lives—from the speed of a fintech transaction to the ease of online shopping and the proactive communication of a hotel—and the digital healthcare experience is lagging behind. Healthcare leaders may be able to glean key insights from other industries, but which lessons are worth borrowing, and where should they draw the line?In healthcare, patients make decisions that can be emotionally charged, financially consequential and deeply personal, with privacy, clinical judgment and safety influencing every interaction. A tactic that drives conversion in retail can have a very different meaning when applied to someone deciding when and where to seek care. For leaders, the key is to identify what makes other industries' experiences effective and adapt those principles without losing sight of healthcare's higher stakes.Members of the Senior Executive Healthcare Think Tank bring expertise across technology, digital health, systems engineering, telehealth, workforce health and transformation. Their perspectives examine how healthcare can rethink everything from patient navigation and pricing transparency to personalization, communication and data—while also identifying tactics that could undermine patient trust.