Skills
About
I am a visionary marketing and communications (MarCom) and proposal and capture operations leader with over 30 years of professional experience, including 15+ years driving integrated marketing, business development, capture, and proposal strategies for national and global B2B and B2G brands. My expertise lies in building scalable systems, fostering high-performing teams, and delivering strategies that accelerate growth, enhance brand awareness, and generate measurable results. As Chief Marketing Officer at Tidal Basin Group, I oversee MarCom and Proposal & Capture operations to support the company’s ambitious growth objectives. By aligning innovative marketing initiatives with company goals, I ensure Tidal Basin’s positioning as an industry leader. My approach is shaped by a unique combination of technical expertise and strategic leadership. Early in my career, I honed my skills in civil engineering with a focus on sustainable land design, giving me a deep understanding of client needs and technical challenges. This foundation, combined with decades of marketing, communications, and business development expertise, allows me to craft messaging and strategies that resonate with both internal and external stakeholders, driving engagement and trust. Key Career Highlights include: -Transforming Operations: Built and scaled global MarCom and proposal operations from the ground up, creating scalable systems that deliver over 200 proposals annually and integrated marketing campaigns that strengthened lead generation and client retention. -Driving Revenue Growth: Directed initiatives that doubled revenue through strategic M&A integrations, increased cross-sell contracts by 42%, and improved marketing ROI through data-driven strategies. -Innovative Campaigns: Launched digital-first campaigns that grew social media followership by 400% and achieved engagement rates 4x above industry benchmarks. -Award-Winning Rebranding: Spearheaded multiple rebranding efforts, aligning messaging across business units and reinforcing market leadership. -SaaS and Technology Solutions: Developed commercialization teams to launch SaaS products, MVPs, and go-to-market strategies that optimized customer acquisition and retention. I specialize in creating data-driven, agile, and scalable marketing infrastructures. I am skilled at building strong relationships and have a keen ability to inspire and influence stakeholders at all levels. I am passionate about mentoring teams, fostering collaboration, and leading teams through transformative change.
Heather Stickler
Published content
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Global brands are rethinking their marketing strategies, moving beyond simple localization to a more immersive, consumer-led approach. Instead of dictating trends, they listen, adapt and co-create with local audiences. Members of the CMO Think Tank share insights on how leading brands are blending global strategy with local nuance to win in diverse markets.
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Marketing automation is no longer a luxury—it’s a necessity. With artificial intelligence (AI)-powered tools revolutionizing everything from customer segmentation to content personalization, the industry is changing faster than ever. In this article, members of the CMO Think Tank share insights on the most impactful marketing automation tools and how businesses can leverage them to drive efficiency, engagement and return on investment (ROI).
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The rise of social commerce is reshaping traditional marketing strategies, pushing brands to meet consumers where they spend most of their time: social media. Insights from the CMO Think Tank reveal expert strategies for thriving in this evolving space, from creating visually appealing content to leveraging live interactions and personalized shopping experiences.
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As influencer marketing matures, brands must adapt to better ensure authenticity and measurable results. Insights from the CMO Think Tank highlight actionable strategies for building meaningful partnerships and tracking impact in a crowded digital landscape.
Company details
Tidal Basin Group
Company bio
What we do really matters Disasters can strike with overwhelming force, destroying lives in moments and ripping away the hopes and dreams of people and communities. We will help rebuild. Because we believe that everyone has the right to achieve their full potential, to become the best that they can be, no matter the circumstances. We care passionately about changing the world for the better. And we never give up. Because we know that what we do really matters. Our pragmatic and experienced team are at your service, working as part of your team, guiding you every step of the way from the get-go. We’ve been in your shoes many times before. As you’d expect, we draw on everything we’ve learned from decades of hands-on experience, quickly unraveling the complexities of governance, finance, logistics, regulations, policy, program implementation. We embrace change. We listen. We understand. We look beyond the obvious to create new opportunities and achieve long term solutions together that will empower your people and your communities. We work with you to mitigate risks and prepare with total confidence. And if the worst does happen, we work by your side to help you recover with even greater resilience.