Skills
About
I'm a Computer Scientist by education and technology entrepreneur throughout my career. Along the way I've created more than a dozen startups, thankfully six of them resulted in exits. The most recent was FastSpring, a leading e-commerce provider which I co-founded, grew to be #53 on the Inc 500 and ultimately sold to Accel-KKR. Currently I am the Managing Director of Technology Services at Archetype Growth. We are investors, consultants and technology solution providers for our portfolio companies and for the industry at large. Our technology group specializes in Salesforce implementations (including Agentforce), all types of AI implementations, AI assessments, mobile apps and various types of platform builds (primarily in healthcare, finance, insurance and automotive).
Jason Foodman
Published content
expert panel
Patients today have more healthcare information at their fingertips than ever before. Online reviews, provider ratings, quality scores, patient experience surveys and publicly reported outcomes all offer new ways to evaluate healthcare organizations. At the same time, healthcare providers are investing heavily in branding, digital engagement and reputation management as competition for patients continues to intensify.This evolution raises an important question for healthcare leaders: When patients choose where to receive care, what matters more—a trusted brand or measurable quality and outcomes? While transparency initiatives have made performance data more accessible, many patients still begin their search with recommendations, online reviews and existing perceptions of an organization. In fact, according to a 2025 Press Ganey study, 86% of consumers say brand reputation influences their choice of healthcare organization, while roughly 60% rely on online reviews and recommendations when evaluating providers.Members of the Senior Executive Healthcare Think Tank, whose expertise spans patient experience, healthcare technology, quality improvement, operations, AI and policy, largely agree that reputation remains a powerful driver of patient choice. However, they also emphasize that reputation alone is no longer enough. As patients gain access to more information and healthcare becomes increasingly consumer-driven, organizations must ensure their brand promise is supported by consistent experiences and measurable results.Below, they explore how healthcare organizations can strike the right balance between reputation and performance. Because while reputation may earn a patient's attention, long-term trust is built through transparency, exceptional experiences and outcomes that consistently deliver on the brand's promise.
Company details
Archetype Growth
Company bio
Archetype was founded in 2013 to invest in the strongest companies in the health insurance and employee benefits sector. From the beginning, the company created a sourcing paradigm by which Archetype consults with larger enterprises to get access to robust, yet under-invested vendor networks. After six years of independently investing in the space and accelerating Archetype's platform, Archetype invited limited partners into its first fund. Since then, the firm has evolved into a comprehensive growth equity, consulting and technology services ecosystem. Today, this integrated model is powered by the Archetype Fund, Archetype Solutions, and the RAD Collective—a unique synergy designed to identify, fund, and scale the next generation of healthcare innovation.