Jason Foodman's avatarPerson

Jason Foodman

Managing DirectorArchetype Growth

Atlanta, GA

Skills

Advisor
Business Strategy
Technology

About

I'm a Computer Scientist by education and technology entrepreneur throughout my career. Along the way I've created more than a dozen startups, thankfully six of them resulted in exits. The most recent was FastSpring, a leading e-commerce provider which I co-founded, grew to be #53 on the Inc 500 and ultimately sold to Accel-KKR. Currently I am the Managing Director of Technology Services at Archetype Growth. We are investors, consultants and technology solution providers for our portfolio companies and for the industry at large. Our technology group specializes in Salesforce implementations (including Agentforce), all types of AI implementations, AI assessments, mobile apps and various types of platform builds (primarily in healthcare, finance, insurance and automotive).

Published content

What Other Industries Can Teach Healthcare About Trust and Growth

expert panel

Patients do not experience healthcare in isolation. Their expectations are shaped by every other part of their lives—from the speed of a fintech transaction to the ease of online shopping and the proactive communication of a hotel—and the digital healthcare experience is lagging behind. Healthcare leaders may be able to glean key insights from other industries, but which lessons are worth borrowing, and where should they draw the line?In healthcare, patients make decisions that can be emotionally charged, financially consequential and deeply personal, with privacy, clinical judgment and safety influencing every interaction. A tactic that drives conversion in retail can have a very different meaning when applied to someone deciding when and where to seek care. For leaders, the key is to identify what makes other industries' experiences effective and adapt those principles without losing sight of healthcare's higher stakes.Members of the Senior Executive Healthcare Think Tank bring expertise across technology, digital health, systems engineering, telehealth, workforce health and transformation. Their perspectives examine how healthcare can rethink everything from patient navigation and pricing transparency to personalization, communication and data—while also identifying tactics that could undermine patient trust.

11 Questions Every Healthcare Leader Should Be Asking Now

expert panel

Healthcare leaders are constantly being asked to do more: adopt new technology, improve efficiency, expand access and deliver better outcomes. But what if the better question is what they should stop doing, rethink or redesign?Members of the Senior Executive Healthcare Think Tank are challenging leaders to look beyond the usual measures of progress. Their perspectives examine whether healthcare processes are designed around patients, whether technology is actually reducing burden, whether clinicians are spending time on work that matters and whether organizations are willing to question structures and practices that no longer serve their purpose.Taken together, their answers make a compelling case for a different approach to healthcare leadership: Before asking how to do more, ask what is worth doing at all. Below, they offer up 11 questions they think healthcare leaders need to be asking, and how those questions could fundamentally improve care.

Industry Leaders On 2026's Most Promising Healthcare Innovations So Far

expert panel

Healthcare innovation has entered a new phase. Rather than focusing on technology for its own sake, many of today's most significant advances emphasize making care more personalized, proactive and sustainable. Artificial intelligence is helping clinicians reclaim time with patients. Digital platforms are connecting fragmented care journeys. Robotics and biotechnology are accelerating scientific discovery. At the same time, healthcare leaders continue to emphasize that successful innovation depends as much on people and organizational culture as it does on software or devices.So which innovations have the greatest potential to move beyond hype and deliver measurable improvements in care? Members of the Senior Executive Healthcare Think Tank—a curated community of executives specializing in patient experience, workforce strategy, policy, healthcare technology, analytics, quality, equity and operational leadership—offer their perspectives on the innovations they believe stand out most this year. While their expertise spans multiple sectors of healthcare, they believe the most promising innovations are those that move healthcare toward a more proactive, personalized and connected future.From enhancing clinical decision-making and expanding access to strengthening the systems that support patients, providers and communities, the future of healthcare will depend not only on adopting new capabilities, but on applying them thoughtfully to solve real-world challenges.

Beyond Cost Cutting: How to Build Stronger Healthcare Organizations

expert panel

When healthcare CEOs face financial pressure, the traditional playbook often points to the same solutions: reduce costs, slow spending and protect margins. But in an industry where every operational decision can affect a patient’s experience, a clinician’s workload or a community’s access to care, the most obvious financial moves are not always the most strategic ones.Members of the Senior Executive Healthcare Think Tank bring expertise across patient experience, workforce strategy, healthcare technology, quality, policy and organizational transformation. They believe the first step for CEOs facing financial pressure is not simply deciding what to eliminate, but determining where the organization can operate smarter, create more value and strengthen long-term resilience.Their perspectives come at a time when healthcare organizations continue to face mounting financial challenges. The American Hospital Association’s 2025 Cost of Caring report highlights how hospitals and health systems are navigating persistent cost growth, workforce shortages, supply chain pressures and reimbursement challenges that are reshaping how leaders approach long-term sustainability.In this article, Think Tank members outline the strategic decisions they would prioritize if advising a healthcare CEO on finances today—and how to uphold the same standard of care no matter the choices made.

Prior Authorization Reform Starts With Better Data and Automation

expert panel

Prior authorization has become one of the rare healthcare policy issues that unites physicians, health systems, insurers, employers and lawmakers around a common conclusion: The current process creates unnecessary friction for everyone involved. While prior authorization remains an important utilization management tool, growing evidence suggests that excessive administrative complexity delays care, contributes to clinician burnout and increases costs throughout the healthcare system.According to the American Medical Association's 2024 physician survey, physicians complete an average of 43 prior authorizations each week, while 95% report the process contributes to physician burnout and 78% say patients sometimes abandon recommended treatment because of authorization delays.Yet technology alone will not solve the problem. Members of the Senior Executive Healthcare Think Tank bring expertise spanning healthcare operations, technology, AI, interoperability, workforce strategy and patient experience. Collectively, they argue that meaningful reform requires more than faster approvals—it requires redesigning how prior authorization works altogether.The perspectives that follow explore where healthcare leaders believe reform efforts should focus first—from reducing unnecessary reviews and increasing transparency to advancing interoperability, automation and shared accountability across the healthcare ecosystem.

Cyber Resilience Is Redefining What ‘Secure Healthcare’ Means

expert panel

In the past, healthcare cybersecurity strategies focused primarily on preventing attacks. Investment, policy and executive attention centered on hardening systems, securing networks and keeping threat actors out. But that framing is increasingly out of step with reality.Today, healthcare organizations operate in an environment where sophisticated ransomware groups routinely target hospitals, health systems and their vendors. Prevention still matters, but it is no longer sufficient on its own. The operational reality is that even well-defended organizations can and do experience disruptions that affect clinical systems, scheduling, pharmacy operations and, in the most severe cases, direct patient care.This shift has pushed cybersecurity leaders and clinicians toward a more pragmatic conclusion: It’s no longer about whether a breach will occur, but how well an organization can continue functioning when it does.Healthcare continues to experience some of the highest breach-related costs and longest recovery times of any sector, according to industry analysis on the IBM Cost of a Data Breach Report, with patient care delivery increasingly affected when clinical systems go offline.Against this backdrop, members of the Senior Executive Healthcare Think Tank explore what modern cyber resilience actually requires in practice—from clinical continuity planning and system architecture to executive leadership, workforce readiness and the ability to maintain safe patient care during active disruption.

Company details

Archetype Growth

Company bio

Archetype was founded in 2013 to invest in the strongest companies in the health insurance and employee benefits sector. From the beginning, the company created a sourcing paradigm by which Archetype consults with larger enterprises to get access to robust, yet under-invested vendor networks. After six years of independently investing in the space and accelerating Archetype's platform, Archetype invited limited partners into its first fund. Since then, the firm has evolved into a comprehensive growth equity, consulting and technology services ecosystem. Today, this integrated model is powered by the Archetype Fund, Archetype Solutions, and the RAD Collective—a unique synergy designed to identify, fund, and scale the next generation of healthcare innovation.

Industry

Hospital & Health Care

Area of focus

Health Care
Information Technology
Consulting

Company size

51 - 200