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Jayashree Rajan

CMONexla

Published content

What Personalization at Scale Should Look Like in 2025

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CMO Think Tank members share how they're delivering personalized experiences without crossing the line—and what "helpful, not creepy" looks like in practice.

Authentic Branding in 2025: What Works—And What Backfires

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Modern consumers expect more than promises—they want proof. Members of the CMO Think Tank share what today’s most effective brands are doing to back up their values with real action, and how others can avoid performative missteps that damage trust.

B2B Advice: Ways Emotional Branding Is Reshaping Marketing

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B2B brands are adopting storytelling and emotional branding strategies once reserved for consumer marketing—building deeper trust, loyalty, and relevance in a crowded marketplace. Members of the Senior Executive CMO Think Tank share which brands are getting it right and how others can follow their lead.

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