Skills
About
A consummate technology leader with extensive experience and an in-depth understanding of science, engineering and technology encompassing a wide breadth of industries, John Cho brings 25 years of mission-focused thought leadership to his role driving technology strategy, product roadmaps, and the implementation of automation, AI, and cybersecurity across the EdgeConneX enterprise.
John Cho
Published content
expert panel
Marketing has always operated around a simple proposition: Get in front of people. Capture attention, create preference and make it easy for the consumer to buy.AI agents complicate every part of that formula.Instead of opening a search engine, comparing products, reading reviews and navigating checkout, a consumer may increasingly tell an agent what they want and let software handle the rest. The agent can interpret preferences, compare options, check prices, evaluate constraints and eventually complete the transaction.And if humans are no longer evaluating every option, companies may have to stop asking, “How do we get noticed?” and start asking, “How do we become the option an agent can confidently recommend?”Members of the Senior Executive AI Think Tank—a curated group of experts specializing in machine learning, generative AI and enterprise AI applications—see that transition from different vantage points. Here, they explore what this shift could mean for companies, consumers and the future of commerce—and what businesses may need to rethink as AI agents take on a greater role in the buying process.
Company details
EdgeConneX
Company bio
EdgeConneX builds and operates purpose-built data center capacity for cloud, AI, content, and network customers across multiple industries worldwide. EdgeConneX delivers at any scale, from single-tenant build-to-suit campuses to high-density colocation, in the markets our customers need, on the timelines they need.