Kathleen Lucente

Transforming complex technology into compelling stories people actually understand—that's been my passion for over 30 years. As CEO and Founder of Red Fan Communications, I've built a team of strategic B2B tech communicators who specialize in pivotal moments when messaging matters most. We build a level of trust that allows your marketing department and CEO to sleep at night, knowing they have trusted allies working on their behalf. We're often the first call when something is brewing—whether a management change, M&A activity, or when executives need a strategic sounding board. It's why we love what we do, and why our clients value our team's exceptional listening skills and forward-thinking counsel. In 2008, I created the agency I wish I'd had when I was on the corporate side managing agencies. This innovative model empowers our team to focus deeply on client needs through two seamlessly integrated divisions: Client Success and Client Services. Our Client Services team comprises experts in ghost writing, media relations, research, brand narrative development, and marketing content strategies—professionals who excel in their craft while supporting our Client Success team to consistently deliver exceptional results. My journey from high-tech journalist covering microprocessors to communications leader has given me a unique ability to translate technical complexity into narratives that resonate with diverse audiences. This expertise has proven invaluable in orchestrating successful IPOs and acquisitions, including Q2 Holdings' NYSE debut and subsequent M&A activities, CSI's transition from public to private ownership, and Hyliion's groundbreaking NYSE listing—the only IPO during COVID with on-site executive presence. At Red Fan, we've positioned companies like Fluence Bioengineering for competitive acquisition, transformed Six Nines IT into Nextira (securing investment and acquisition in just four months), and built brand recognition that positioned MyEdu for Blackboard acquisition. My global perspective comes from directing JPMorgan Chase's communications across 18 countries from Hong Kong—managing everything from crisis communications to M&A deal PR—and launching groundbreaking technologies at IBM Research. Let's connect if you're looking for a strategic partner who can help your B2B tech company craft stories that drive meaningful connections and lasting success. Our DNA is to think ahead for our clients, anticipating challenges and opportunities before they arise. Kathleen@redfancommunications.com