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When OpenAI unveiled Jalapeño, its first custom AI inference chip developed with Broadcom, the announcement represented more than a hardware milestone. It highlighted a broader shift in the AI industry: the race to make intelligence faster, more affordable and more accessible at scale. As the cost of running large language models declines, product leaders face a new question—not simply what AI can do, but what products become possible when intelligence is inexpensive enough to operate continuously.For much of the generative AI era, product teams have designed around scarcity. They have limited model usage, shortened context windows, reduced reasoning steps and carefully managed AI interactions because every inference call carries a cost. But as custom silicon and AI infrastructure improvements drive down those constraints, AI can move from an occasional feature users activate to an always-present capability embedded throughout workflows. Research from McKinsey & Company estimates that generative AI could create trillions of dollars in annual economic value, but capturing that opportunity will require organizations to integrate AI into core business processes rather than treat it as a standalone tool.Members of the Senior Executive AI Think Tank believe the next generation of AI products will not simply be faster versions of today’s copilots. Below, they explore how OpenAI’s Jalapeño chip could reshape product design, unlock previously uneconomical AI applications and redefine the competitive landscape for organizations building the next generation of intelligent products.

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Artificial intelligence is rapidly redefining the cybersecurity battlefield, shifting the balance between defenders and attackers at a pace many organizations are struggling to match. As enterprises embed generative AI, autonomous agents and machine learning into critical workflows, the attack surface is expanding just as quickly as defensive capabilities evolve.This tension is at the center of discussion among members of the Senior Executive AI Think Tank, a curated group of leaders specializing in enterprise AI, machine learning and responsible AI deployment. To them, AI is not just a technology upgrade—it is a structural shift in how cyber risk is created and managed.According to the National Institute of Standards and Technology’s AI Risk Management Framework, organizations adopting AI face heightened risks related to system reliability, security vulnerabilities and adversarial manipulation, even as they gain powerful new defensive tools. At the same time, a Google Threat Intelligence Group analysis on AI-enabled threat activity warns that adversaries are increasingly using generative AI to accelerate vulnerability discovery, exploit development and initial access—signaling a shift toward more automated and scalable cyber intrusion models.With this knowledge, senior executives are asking a pressing question: Over the next five years, should we be more optimistic about AI’s role in cybersecurity—or more concerned? And more importantly, what concrete actions should leaders take today to stay ahead of the curve?Their insights suggest the answer is not binary—but it is urgent.

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The current AI conversation has been dominated by software. Organizations have raced to deploy chatbots, copilots and generative AI tools that promise to boost productivity, improve decision-making and automate knowledge work. But what happens when AI leaves the screen and enters the physical world?That future is already taking shape. AI-powered robots are moving beyond controlled factory environments and into warehouses, hospitals, retail operations and even homes. Companies including Amazon, Tesla and Figure AI are investing billions in autonomous systems capable of navigating complex environments, collaborating with humans and performing tasks that once required manual labor. At the same time, labor shortages, rising operating costs and demographic shifts are creating strong economic incentives for automation. According to the International Federation of Robotics, global demand for industrial robots has more than doubled over the past decade, with more than 4.6 million robots now operating in factories worldwide.Yet despite the excitement, fundamental questions remain unanswered: What milestone will signal that AI-powered robotics has evolved from a promising technology into a mainstream commercial reality? Will it be a breakthrough in capability? A dramatic reduction in cost? Regulatory approval? Or something less obvious?To explore these questions, we turned to members of the Senior Executive AI Think Tank, a curated group of leaders and practitioners specializing in machine learning, generative AI and enterprise AI applications. Below, they share the signals they believe executives should be watching and the conditions that will determine when AI-powered robotics truly crosses into the mainstream.

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Artificial intelligence is often framed as a race: faster models, bigger investments, larger datasets and more powerful infrastructure. But beneath the headlines lies a more consequential question for business leaders, policymakers and investors alike: Who gets to compete?A growing share of the AI ecosystem is controlled by a relatively small number of organizations with access to the world's largest compute resources, proprietary datasets and distribution channels. This means the debate is no longer simply about what AI can do but about whether the next wave of innovation will emerge from an open marketplace of ideas or from a handful of dominant ecosystems.To explore that question, we asked members of the Senior Executive AI Think Tank—a curated community of leaders specializing in machine learning, generative AI, digital transformation and enterprise AI applications—what single rule they would change to improve AI competition.While their recommendations differ, a clear theme emerges: The future of AI should be shaped by innovation, trust and customer value rather than lock-in, opacity or concentrated control. The following insights offer a timely look at how technology and business leaders believe a more competitive—and in many cases safer—AI ecosystem can be built.

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Artificial intelligence has become the fastest-moving investment category in the corporate world. Boards are asking about it, investors expect it and competitors are announcing new initiatives seemingly every week. For many Fortune 500 CEOs, however, the challenge isn't deciding whether to invest in AI—it's deciding where to place the first major bet.The stakes are high because the wrong investment can consume millions of dollars while delivering little business value. Organizations across industries are launching AI labs, experimenting with custom models and deploying new tools at scale, yet many still struggle to achieve measurable returns.That reality raises an important question: If you were making your first significant AI investment today, where would you focus—and what would you avoid?To find out, we asked members of the Senior Executive AI Think Tank, a community of leaders and practitioners specializing in machine learning, generative AI and enterprise transformation. Their answers reveal a striking consensus about where AI creates value, why so many organizations get their priorities wrong and the foundational investments that should come before any large-scale AI deployment.

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The race to make AI indispensable in everyday life may have found its most compelling use case: health. As Google expands Gemini-powered health coaching capabilities and AI becomes increasingly embedded in wearables, smartphones and wellness platforms, the prospect of a 24/7 personalized health assistant is moving from science fiction to consumer reality.Members of the Senior Executive AI Think Tank believe AI health assistants possess characteristics few other AI applications can match: continuous engagement, highly personal relevance and the ability to influence daily behavior. Their optimism, however, comes with significant caveats.According to a Nature Digital Medicine analysis of large language models in healthcare, AI systems are advancing rapidly across clinical and consumer health applications, but researchers argue that stronger oversight, transparency and governance are necessary to ensure safe and responsible deployment.Think Tank members largely agree that AI health assistants have the potential to become the first truly mainstream consumer AI product, but they also emphasize that widespread adoption will depend on getting the safeguards right. Their insights reveal where the greatest opportunities lie, where the biggest risks remain and what organizations must do to build systems worthy of users' trust.

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Artificial intelligence remains one of the most consequential forces reshaping business, yet many organizations still struggle to distinguish meaningful breakthroughs from attention-grabbing headlines. While public discussion often centers on increasingly powerful models, digital assistants and speculation about artificial general intelligence, many enterprise leaders are discovering that the most transformative AI developments occur behind the scenes.Ask 10 AI experts what will matter most a year from now, and you might expect 10 different answers. Instead, members of the Senior Executive AI Think Tank—a curated group of experts specializing in machine learning, generative AI and enterprise AI applications—arrived at a strikingly similar conclusion: The biggest opportunities—and risks—aren't tied to the next model release. Across industries, they point to the infrastructure that makes AI useful in practice, from governance and security to evaluation, trust and workflow integration. At the same time, many are skeptical of some of today's loudest predictions, particularly around fully autonomous agents replacing human judgment at scale.As recent research from McKinsey suggests, organizations are increasingly finding that AI success depends less on access to cutting-edge models and more on the ability to operationalize them effectively. The experts featured here—those on the front lines of AI innovation—share the developments they believe leaders are underestimating, the trends they think are overhyped and where executives should be investing now to create lasting competitive advantage.

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As generative AI reshapes industries from media and marketing to software development and healthcare, one question is becoming impossible for enterprises, policymakers and technology providers to ignore: Who should benefit when AI systems are trained on human-created content?That debate has intensified as courts and regulators scrutinize how AI models are built, how synthetic media is distributed and whether creators deserve compensation when their work contributes to commercial AI products. Members of the Senior Executive AI Think Tank—a curated group of experts specializing in machine learning, generative AI and enterprise AI applications—say the future of AI depends on building sustainable systems that balance innovation with accountability, transparency and trust.Lawsuits and copyright disputes over AI training data have accelerated globally, while companies such as Adobe continue advocating for licensed datasets and provenance frameworks designed to verify content authenticity. At the same time, enterprise adoption of generative AI continues to surge, with a McKinsey study on the state of AI finding that organizations are rapidly increasing investments in generative AI initiatives despite ongoing governance concerns.The challenge now facing the industry is not simply whether AI companies should compensate creators, but how to build systems that make compensation, transparency and innovation sustainable at scale. Below, Think Tank members outline what that future could look like—from collective licensing models and provenance standards to creator opt-in frameworks, enterprise governance strategies and new approaches to trust in the age of generative AI.