About
As a leader in technology and payments, Marc Massar has been sought after and consulted for assistance with political policy, strategic roadmaps and product development. Marc believes in building teams that deliver value to customers and has spent the last several years driving change and transformation agendas to that end. Marc has held senior executive positions with JP Morgan Chase, Worldpay, and HSBC among others.
Marc Massar
Published content
expert panel
Artificial intelligence remains one of the most consequential forces reshaping business, yet many organizations still struggle to distinguish meaningful breakthroughs from attention-grabbing headlines. While public discussion often centers on increasingly powerful models, digital assistants and speculation about artificial general intelligence, many enterprise leaders are discovering that the most transformative AI developments occur behind the scenes.Ask 10 AI experts what will matter most a year from now, and you might expect 10 different answers. Instead, members of the Senior Executive AI Think Tank—a curated group of experts specializing in machine learning, generative AI and enterprise AI applications—arrived at a strikingly similar conclusion: The biggest opportunities—and risks—aren't tied to the next model release. Across industries, they point to the infrastructure that makes AI useful in practice, from governance and security to evaluation, trust and workflow integration. At the same time, many are skeptical of some of today's loudest predictions, particularly around fully autonomous agents replacing human judgment at scale.As recent research from McKinsey suggests, organizations are increasingly finding that AI success depends less on access to cutting-edge models and more on the ability to operationalize them effectively. The experts featured here—those on the front lines of AI innovation—share the developments they believe leaders are underestimating, the trends they think are overhyped and where executives should be investing now to create lasting competitive advantage.
Company details
AURA Labs
Company bio
We're creating a new model for agentic commerce where AI assistants can discover products, evaluate options, and transact on behalf of their users while protecting the privacy and sovereignty of both buyer and seller data. No surveillance. No exploitation. Just direct, intelligent connections between those who want to buy and those who want to sell. What we believe: Traditional commerce wastes 99.95% of attention. Search-based discovery forces buyers to hunt through endless results while sellers compete in attention auctions. Agent-enabled commerce changes this entirely—pre-qualified intent meets relevant supply, creating conversion rates 1,500x higher than traditional search. What we're building: Infrastructure that empowers AI agents to truly represent their users—understanding preferences, maintaining context, and acting with genuine intent. We give sellers the tools to be discovered by agents authentically, without surrendering their data or autonomy. The result is a marketplace where intelligence flows, privacy is preserved, and commerce becomes genuinely useful again.