About
As a leader in technology and payments, Marc Massar has been sought after and consulted for assistance with political policy, strategic roadmaps and product development. Marc believes in building teams that deliver value to customers and has spent the last several years driving change and transformation agendas to that end. Marc has held senior executive positions with JP Morgan Chase, Worldpay, and HSBC among others.
Marc Massar
Company details
AURA Labs
Company bio
We're creating a new model for agentic commerce where AI assistants can discover products, evaluate options, and transact on behalf of their users while protecting the privacy and sovereignty of both buyer and seller data. No surveillance. No exploitation. Just direct, intelligent connections between those who want to buy and those who want to sell. What we believe: Traditional commerce wastes 99.95% of attention. Search-based discovery forces buyers to hunt through endless results while sellers compete in attention auctions. Agent-enabled commerce changes this entirely—pre-qualified intent meets relevant supply, creating conversion rates 1,500x higher than traditional search. What we're building: Infrastructure that empowers AI agents to truly represent their users—understanding preferences, maintaining context, and acting with genuine intent. We give sellers the tools to be discovered by agents authentically, without surrendering their data or autonomy. The result is a marketplace where intelligence flows, privacy is preserved, and commerce becomes genuinely useful again.