Skills
Artificial Intelligence
Customer Relationship Management
Digital Strategy
About
Mitch Ribar is the founder and CEO of Capita Technology, a consultancy at the intersection of AI, customer value management, and digital strategy. He has spent 20 years building a hybrid career that intersects P/L accountability with AI. Specifically, he deployed production AI for customer-facing businesses. At JPMorgan Chase in 2016 he shipped personalization at scale across 90M+ customers using an AI next-best-action engine. At Optus (the T-Mobile of Australia), he ran Project Loyal, a churn program that greatly exceeded targets and protected $Billions in customer lifetime value. He holds a degree from UTS (Sydney, Australia) and MIT (Cambridge, MA, USA) and works between Australia and the USA.
Mitch Ribar
Executive Advisor & Consultant