Mohan Krishna Mannava

expert panel

In July of 2025, YouTube announced significant updates to its monetization policies under the YouTube Partner Program (YPP), explicitly targeting “mass‑produced, repetitious or inauthentic” video content—much of which is enabled by generative AI tools (that even they themselves continue to roll out). The move is broadly seen in media and creator communities as a reaction both to advertiser pressure and to user frustration with what has been dubbed “AI slop”—videos that generate clicks but erode trust and engagement. The members of Senior Executive AI Think Tank—a curated group of specialists in generative AI, enterprise machine learning and content strategy—have studied the implications of this trend. With decades of applied experience across industries, members offer both caution and opportunity: While there is reason to believe YouTube’s action could be a turning point, much depends on how platforms, regulators and creators respond.