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About
Peter Boyd is a Florida attorney who practiced in the area of intellectual property law. He founded PaperStreet during law school when he realized that many firms did not have a website, or had a poorly designed site. He has helped build PaperStreet from just him and a dog, to now over 30 employees. PaperStreet has made the Inc 5000 list; South Florida Business Journal top website design companies since 2010; and has assisted over 2,500 clients worldwide for web design, internet marketing, and content. He has been quoted in Forbes, Inc. Magazine, Huffington Post, Mashable, and the South Florida Business Journal. He has spoken before the Florida Bar and Legal Marketing Association multiple times. If you let him, he will also bore you to death about coaching youth soccer, basketball, baseball, football, and softball.
Peter Boyd
Published content
expert panel
As organizations race to develop generative engine optimization (GEO) strategies, many are approaching AI visibility the same way they approached search engine optimization over the last two decades: Publish more content, optimize keywords and try to improve rankings. Yet the rise of generative AI is changing how information is discovered, evaluated and surfaced.Members of the Senior Executive AI Think Tank—a curated group of executives, technologists, AI practitioners and digital transformation leaders—argue that many organizations are operating under flawed assumptions about how generative systems work. Their collective message is strikingly consistent: AI visibility is less about gaming algorithms and more about establishing trust, authority and credibility across the digital ecosystem.According to a 2024 Gartner forecast on generative AI and search, traditional search traffic is expected to decline significantly as users increasingly rely on AI assistants and conversational interfaces to find information. As AI-generated responses become a primary gateway to information, organizations must rethink how they establish authority online.The experts below explain why many GEO assumptions are misguided and where leaders should focus their efforts instead.
Company details
PaperStreet Web Design
Company bio
Founded by a Lawyer, For Lawyers. The industry leader in Law Firm Web Design and Attorney Website Design. Our long-standing relationships speak to our dedication. Over 200 clients have trusted us for more than a decade, and 500 clients with us for over five years. In fact, our very first client has been with us for 25 years. Come see the PaperStreet difference.