Rishabh Dave

expert panel

Artificial intelligence is often framed as a race: faster models, bigger investments, larger datasets and more powerful infrastructure. But beneath the headlines lies a more consequential question for business leaders, policymakers and investors alike: Who gets to compete?A growing share of the AI ecosystem is controlled by a relatively small number of organizations with access to the world's largest compute resources, proprietary datasets and distribution channels. This means the debate is no longer simply about what AI can do but about whether the next wave of innovation will emerge from an open marketplace of ideas or from a handful of dominant ecosystems.To explore that question, we asked members of the Senior Executive AI Think Tank—a curated community of leaders specializing in machine learning, generative AI, digital transformation and enterprise AI applications—what single rule they would change to improve AI competition.While their recommendations differ, a clear theme emerges: The future of AI should be shaped by innovation, trust and customer value rather than lock-in, opacity or concentrated control. The following insights offer a timely look at how technology and business leaders believe a more competitive—and in many cases safer—AI ecosystem can be built.

expert panel

As multimodal AI moves rapidly from novelty to baseline expectation, companies are confronting a deeper challenge than simply adding new features. Users increasingly expect software to understand text, voice, images and video simultaneously, while preserving context seamlessly across every interaction. That shift is forcing organizations to rethink how products are designed, architected and differentiated.Members of the Senior Executive AI Think Tank say the next era of product competition will center less on standalone AI capabilities and more on orchestration, workflow intelligence and trust. Their insights arrive as major technology companies race to integrate multimodal capabilities into mainstream applications. Multimodal systems capable of understanding and generating across formats are becoming foundational to enterprise software strategy. At the same time, organizations are discovering that simply embedding AI into existing workflows does not automatically create better user experiences.Instead, experts argue, multimodal AI is changing the very definition of interface design. Products are evolving from static tools into adaptive systems that anticipate intent, reduce friction and collaborate more naturally with users. The insights that follow explore why multimodal AI is forcing companies to rethink everything from UX design and workflow orchestration to trust, memory and product differentiation—and what leaders must do now to stay competitive.