Shreyas Nair

expert panel

As generative AI reshapes industries from media and marketing to software development and healthcare, one question is becoming impossible for enterprises, policymakers and technology providers to ignore: Who should benefit when AI systems are trained on human-created content?That debate has intensified as courts and regulators scrutinize how AI models are built, how synthetic media is distributed and whether creators deserve compensation when their work contributes to commercial AI products. Members of the Senior Executive AI Think Tank—a curated group of experts specializing in machine learning, generative AI and enterprise AI applications—say the future of AI depends on building sustainable systems that balance innovation with accountability, transparency and trust.Lawsuits and copyright disputes over AI training data have accelerated globally, while companies such as Adobe continue advocating for licensed datasets and provenance frameworks designed to verify content authenticity. At the same time, enterprise adoption of generative AI continues to surge, with a McKinsey study on the state of AI finding that organizations are rapidly increasing investments in generative AI initiatives despite ongoing governance concerns.The challenge now facing the industry is not simply whether AI companies should compensate creators, but how to build systems that make compensation, transparency and innovation sustainable at scale. Below, Think Tank members outline what that future could look like—from collective licensing models and provenance standards to creator opt-in frameworks, enterprise governance strategies and new approaches to trust in the age of generative AI.