Skills
About
Bob is an author, advisor and consultant to firms focused on C-Suite topics with a focus on what’s next in media and technology. Pearson Advisory Group consults with leaders who are building companies, developing powerful narratives, raising funds and imagining what is ahead. The Group has particular expertise in technology, AI-driven applications and their utility in key industries, such as healthcare. Its core skills are centered in communications and marketing. He has played a key role in building two media firms that are ranked in the top 50 worldwide (GCI Health and Real Chemistry), he led the creation of the Fortune 500’s first global social media function at Dell and he has served as a global leader in communications at Rhone-Poulenc Rorer (now Sanofi) and Novartis, as well as Dell. Bob has worked directly with leading CEOs throughout his career. His most recent book, The Compass, discusses how the non-technologist can effectively use AI to mirror and expand their own intelligence. Bob is a lecturer at The University of Texas McCombs School (new digital models, persuasive selling, generative AI) and for the U.S. government with a focus on media and technology. He is on the advisory board of the Information Professionals Association (IPA) and writes opinion columns for The Cipher Brief, Forbes Communications Council and other media outlets. Bob is a serial entrepreneur and active investor and advisor in AI-centered firms. He is based in Austin.
Bob Pearson
Published content
expert panel
For many marketers, Reddit is treated simply as a community platform—a place to monitor conversations, answer questions and occasionally engage with niche audiences. But its role in the digital ecosystem has expanded. And that evolution creates a new challenge for CMOs.Brand perception is no longer shaped only by owned content, paid campaigns or carefully managed social channels. It’s also shaped by open, peer-driven exchanges where customers compare options, challenge claims, share frustrations and look for trusted perspectives before making decisions. These are exactly the type of discussions that happen on Reddit. Today, Reddit threads—including complaints about brands—are favored sources for AI engines. The platform has even struck a deal with Google that allows the search leader to use posts from the site to train its AI models. With consumers increasingly turning their attention to AI results when researching products and services, marketers can’t afford to underestimate Reddit’s influence. So how should marketing leaders rethink Reddit’s role in the marketing mix? Below, members of the Senior Executive CMO Think Tank share practical insights on how CMOs can better understand and tap into Reddit’s growing influence on brand discovery, customer trust and the broader digital conversations that shape purchasing decisions.
Company details
Pearson Advisory Group
Company bio
Pearson Advisory Group consults with leaders who are building companies, developing powerful narratives, raising funds and imagining what is ahead. The Group has particular expertise in technology, AI-driven applications and their utility in key industries, such as healthcare. Its core skills are centered in communications and marketing.