Skills
About
I am a visionary marketing and communications (MarCom) and proposal and capture operations leader with over 30 years of professional experience, including 15+ years driving integrated marketing, business development, capture, and proposal strategies for national and global B2B and B2G brands. My expertise lies in building scalable systems, fostering high-performing teams, and delivering strategies that accelerate growth, enhance brand awareness, and generate measurable results. As Chief Marketing Officer at Tidal Basin Group, I oversee MarCom and Proposal & Capture operations to support the company’s ambitious growth objectives. By aligning innovative marketing initiatives with company goals, I ensure Tidal Basin’s positioning as an industry leader. My approach is shaped by a unique combination of technical expertise and strategic leadership. Early in my career, I honed my skills in civil engineering with a focus on sustainable land design, giving me a deep understanding of client needs and technical challenges. This foundation, combined with decades of marketing, communications, and business development expertise, allows me to craft messaging and strategies that resonate with both internal and external stakeholders, driving engagement and trust. Key Career Highlights include: -Transforming Operations: Built and scaled global MarCom and proposal operations from the ground up, creating scalable systems that deliver over 200 proposals annually and integrated marketing campaigns that strengthened lead generation and client retention. -Driving Revenue Growth: Directed initiatives that doubled revenue through strategic M&A integrations, increased cross-sell contracts by 42%, and improved marketing ROI through data-driven strategies. -Innovative Campaigns: Launched digital-first campaigns that grew social media followership by 400% and achieved engagement rates 4x above industry benchmarks. -Award-Winning Rebranding: Spearheaded multiple rebranding efforts, aligning messaging across business units and reinforcing market leadership. -SaaS and Technology Solutions: Developed commercialization teams to launch SaaS products, MVPs, and go-to-market strategies that optimized customer acquisition and retention. I specialize in creating data-driven, agile, and scalable marketing infrastructures. I am skilled at building strong relationships and have a keen ability to inspire and influence stakeholders at all levels. I am passionate about mentoring teams, fostering collaboration, and leading teams through transformative change.
Heather Stickler
Published content
expert panel
Google’s grip on how consumers discover information online may finally be loosening—and marketing leaders are taking notice. In a landmark antitrust ruling, the tech giant has been ordered to share search data with competitors and limit its exclusivity deals, signaling the first meaningful crack in its long-standing search dominance. Marketing leaders agree: This is not a narrow story about the future of Google, but an inflection point in how discovery systems are designed—and who controls them next. The ruling suggests marketers should revisit long-held assumptions about search channel dependency, audience access and the role of owned data and experience design in an increasingly open, multisurface search future. Members of the Senior Executive CMO Think Tank have lengthy and wide-ranging expertise in brand storytelling, digital advertising and customer engagement. Here, three of them unpack what this shift means for brand visibility, customer acquisition and data strategy.
expert panel
The marketing agency landscape faces its most significant transformation in decades. With global AI spending for sales and marketing reaching $57.99 billion in 2025 and 88% of marketers now using AI tools daily, the dynamics between brands and their external partners have fundamentally shifted. The era when agencies could command premium fees for producing content, managing campaigns or generating creative assets is rapidly closing. AI is automating repetitive workflows and enabling real-time personalization and campaign optimization, fundamentally changing what clients can do for themselves—and what they can’t—as well as what they value and are willing to pay for. Success in this new landscape requires a fundamental recalibration of what marketing consultants and agencies sell—and how they prove their worth. Here, members of the Senior Executive CMO Think Tank—specializing in brand strategy, digital transformation and the integration of emerging technologies—offer critical insights into how consultants and agencies must reposition themselves to remain indispensable.
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As AI-powered answer engines reshape how people discover information online, CMOs are rethinking SEO—not abandoning it. From optimizing for structured data to prioritizing brand authority and content relevance, marketing leaders are evolving their strategies to stay visible in both traditional search and conversational AI results.
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CMO Think Tank members share how they're delivering personalized experiences without crossing the line—and what "helpful, not creepy" looks like in practice.
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Augmented reality isn’t just a futuristic concept—it’s a practical, powerful tool for marketers looking to deepen customer engagement. Members of Senior Executive’s CMO Think Tank share how AR is transforming everything from product education to brand loyalty.
Company details
Tidal Basin Group
Company bio
What we do really matters Disasters can strike with overwhelming force, destroying lives in moments and ripping away the hopes and dreams of people and communities. We will help rebuild. Because we believe that everyone has the right to achieve their full potential, to become the best that they can be, no matter the circumstances. We care passionately about changing the world for the better. And we never give up. Because we know that what we do really matters. Our pragmatic and experienced team are at your service, working as part of your team, guiding you every step of the way from the get-go. We’ve been in your shoes many times before. As you’d expect, we draw on everything we’ve learned from decades of hands-on experience, quickly unraveling the complexities of governance, finance, logistics, regulations, policy, program implementation. We embrace change. We listen. We understand. We look beyond the obvious to create new opportunities and achieve long term solutions together that will empower your people and your communities. We work with you to mitigate risks and prepare with total confidence. And if the worst does happen, we work by your side to help you recover with even greater resilience.