Justin Newell's avatarPerson

Justin Newell

CEOINFORM

Atlanta, GA

Skills

Algorithms
Artificial Intelligence
Natural Language Processing

About

As Chief Executive Officer of INFORM North America, a leading provider of Artificial Intelligence (AI) for business operations that incorporates digital decision making, agile optimization and smart resource management across diverse industries, Justin Newell contributes extensive leadership and industry experience across multiple diverse industries and disciplines. His experience covers automotive vehicle logistics, automotive aftermarket, supply chain planning and logistics, inventory optimization, procurement, dealer operations, international project management, distribution center management, and operational systems/software solutions. Justin has more than 25 years of management, leadership, and business development experience, along with a broad range of software and operational process knowledge. He has been heavily involved in process optimization and change management throughout his career as well as employee recruitment and development, succession planning, and business continuity assurance. Justin’s core focus areas are employee growth, company culture, and maximizing employee retention to assure stability for future growth. He has played an integral role at INFORM North America, helping to deliver the company’s complex digital decision-making solutions to current and future partners, enabling their customers to achieve process efficiency, return on investment and industry growth. Justin’s in-depth supply chain knowledge is frequently tapped by leading media, industry associations and conference organizations seeking knowledgeable thought leaders who can provide real insights and practical strategies around digitalization and process optimization.

Published content

How to Balance Human Judgment and AI Decision-Making

expert panel

No longer confined to analytics dashboards and recommendation engines, AI systems are now initiating transactions, approving workflows, flagging anomalies and even orchestrating other software agents. With this sudden increase in autonomy, business leaders are left asking: Where should humans step back—and where must they stay firmly in control? According to a 2025 McKinsey survey on the state of AI, nearly nine out of 10 organizations now report using AI in at least one business function, yet most are still early in scaling these technologies and many lack robust governance and risk controls. As artificial intelligence advances from advisory tools to agentic systems capable of multi-step planning and execution, the leadership challenge shifts: defining not just what AI can do, but what it should do. Members of the Senior Executive AI Think Tank—a curated group of experts in machine learning, generative AI and enterprise-scale transformation—argue that the real issue isn’t capability but accountability. Across their industry expertise, they all converge on one theme: The boundary between human judgment and machine decision-making must be dynamic, evidence-based and anchored in responsibility. Here is how they recommend drawing—and redrawing—that line.

What TIME Missed: Where AI Can Make the Greatest Impact Next

expert panel

The recent release of TIME’s 2025 TIME100 AI list underscores how much attention is focused on foundation models, generative agents and consumer‑facing AI tools. Yet a closer look suggests that many powerful AI applications are still flying under the radar.  That’s where the Senior Executive AI Think Tank comes in—a curated group of experts in machine learning, generative AI and enterprise AI applications who combine technical depth with executive perspective. In this article, they use real-world insight to examine which industries and use cases are underrepresented in lists like TIME’s and explore the biggest AI frontiers that deserve attention now.

From Static to Strategic: The Future of AI-Powered Dashboards

article

AI Think Tank members predict the future of business dashboards, where natural language, predictive analytics, and strategic recommendations replace static charts and siloed metrics.

Autonomous AI Agents in the Enterprise: Risks, Rewards and Reality

article

AI agents and memory-enabled models promise enterprise transformation—capturing institutional knowledge, automating workflows and making context-rich decisions. But without robust oversight, they pose security, privacy and accountability risks. Members of the Senior Executive AI Think Tank share insights on the risks and rewards of agentic AI in business.

The AI Security Paradox: How AI Strengthens—and Threatens—Cybersecurity

article

Artificial intelligence (AI) is revolutionizing cybersecurity, helping businesses detect threats, prevent attacks and respond to incidents faster than ever before. But what happens when cybercriminals start using AI for their own gain? As businesses embrace AI-driven security, experts warn of the risks AI itself introduces. Can organizations strike the right balance between automation and human oversight? AI Think Tank members weigh in on the promise and perils of AI-powered cybersecurity.

DeepSeek Disruption: How to Balance Innovation and Stability in AI Investing

article

As artificial intelligence (AI) disruptors like DeepSeek challenge industry giants, tech-enabled businesses must make strategic AI investments that balance innovation with stability. This article, featuring insights from the AI Think Tank, explores key considerations such as scalability, cost, ethical governance and partnerships to help businesses navigate the ever-changing AI industry.

Company details

INFORM

Company bio

INFORM develops software to optimize business processes using artificial intelligence (AI) and advanced mathematics of Operations Research. Founded in 1969 and headquartered in Aachen, Germany, the company promotes sustainable value creation in various industries through optimized decision-making. Its solutions are tailored to specific industry requirements and help over 2,000 current customers worldwide to operate more resiliently and sustainably with greater success. INFORM's systems serve a range of industries including aviation, automotive, financial institutions, logistics, manufacturing, transportation, telecommunications, and wholesale. The company is committed to ethical AI practices, sustainable customer relations and is increasingly focusing on cloud-based solutions. www.inform-software.com

Industry

Computer Software

Area of focus

Artificial Intelligence
Software
Productivity Tools

Company size

1,001 - 5,000