Skills
About
Transforming complex technology into compelling stories people actually understand—that's been my passion for over 30 years. As CEO and Founder of Red Fan Communications, I've built a team of strategic B2B tech communicators who specialize in pivotal moments when messaging matters most. We build a level of trust that allows your marketing department and CEO to sleep at night, knowing they have trusted allies working on their behalf. We're often the first call when something is brewing—whether a management change, M&A activity, or when executives need a strategic sounding board. It's why we love what we do, and why our clients value our team's exceptional listening skills and forward-thinking counsel. In 2008, I created the agency I wish I'd had when I was on the corporate side managing agencies. This innovative model empowers our team to focus deeply on client needs through two seamlessly integrated divisions: Client Success and Client Services. Our Client Services team comprises experts in ghost writing, media relations, research, brand narrative development, and marketing content strategies—professionals who excel in their craft while supporting our Client Success team to consistently deliver exceptional results. My journey from high-tech journalist covering microprocessors to communications leader has given me a unique ability to translate technical complexity into narratives that resonate with diverse audiences. This expertise has proven invaluable in orchestrating successful IPOs and acquisitions, including Q2 Holdings' NYSE debut and subsequent M&A activities, CSI's transition from public to private ownership, and Hyliion's groundbreaking NYSE listing—the only IPO during COVID with on-site executive presence. At Red Fan, we've positioned companies like Fluence Bioengineering for competitive acquisition, transformed Six Nines IT into Nextira (securing investment and acquisition in just four months), and built brand recognition that positioned MyEdu for Blackboard acquisition. My global perspective comes from directing JPMorgan Chase's communications across 18 countries from Hong Kong—managing everything from crisis communications to M&A deal PR—and launching groundbreaking technologies at IBM Research. Let's connect if you're looking for a strategic partner who can help your B2B tech company craft stories that drive meaningful connections and lasting success. Our DNA is to think ahead for our clients, anticipating challenges and opportunities before they arise. Kathleen@redfancommunications.com
Kathleen Lucente
Published content
expert panel
Marketing teams track clicks, conversions, sentiment scores and customer journeys with precision, yet many brands still struggle to convey their unique value. Standard marketing metrics reveal whether a message is being seen and heard by audiences, but not why it is (or isn’t) inspiring customers to take the next step. Marketing teams must learn to surface not just quantitative data but also qualitative insights—that is, they must go beyond vanity marketing metrics to understand and measure persuasion. But that’s just the first challenge. At the November 2025 MarTech conference, Eric Mayhew stressed that a competitive edge comes from combining unique data with a compelling narrative. That observation builds on an insight recognized across disciplines, from education to sales: A well-told story helps audiences learn and retain information far better than a list of facts. So how can brands pinpoint meaningful insights and weave them into noteworthy narratives? The members of the Senior Executive CMO Think Tank have deep experience in brand storytelling, digital advertising, customer engagement and the growing role of AI in marketing. Below, a group of them draws on their years of frontline experience to share how marketing teams can uncover differentiating data competitors overlook and transform it into stories customers recognize, repeat and rally around.
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CMO Think Tank members share how they're delivering personalized experiences without crossing the line—and what "helpful, not creepy" looks like in practice.
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With AI-generated content flooding every feed, thought leadership is losing its edge—unless it’s built differently. Members of the Senior Executive CMO Think Tank share how they’re evolving their strategies to cut through the noise and deliver real value in 2025.
Company details
Red Fan Communications
Company bio
Red Fan Communications is a strategic, integrated communications partner for dynamic B2B and technology brands. The full-service senior consultancy helps high-growth and established businesses build and sustain their brand reputations. Established in 2008 by marketing and communications industry veteran Kathleen Lucente, the firm delivers communication platforms that map to clients’ business goals, resonate with key audiences, strengthen brand identity and deliver measurable results. Red Fan Communications pushes the boundaries for clients, blending traditional and nontraditional communications strategies and tactics to craft customized campaigns that position brands as market leaders, support sales, engage customers and stakeholders and build brand awareness.