About
Greg is the CEO of r.Potential, working to address the needs of senior business leaders responsible for charting the future of work and helping them navigate the uncertainty of how to leverage human and digital talent best. As the company’s visionary leader, Greg is responsible for ensuring the successful execution of the company’s mission to strengthen and secure the full potential of humans with AI. The driving entrepreneurial force behind r.Potential’s growth roadmap, Greg oversees all aspects of business development, product strategy, and go-to-market execution, as well as building and leading a world-class team, driving fundraising and partnerships, and fostering a strong, mission-driven culture that aligns with the company’s core values. Previously the Head of Global Operations and AI at The Adecco Group, Greg was responsible for establishing and operating talent supply chains for Adecco’s largest global customers and overseeing the Group’s strategic Artificial Intelligence initiatives. Before The Adecco Group, Greg was the Founder of Food+Future, a multi-year exploration into the future of food with Target, MIT, IDEO, Intel, Google, and others. Food+Future created more than twenty deep tech and consumer product ventures, including TeakOrigin, AI-driven ‘food fingerprinting,’ and Good & Gather, now Target’s multi-billion-dollar food brand.
Greg Shewmaker
Published content
article
As artificial intelligence investment reaches record highs, investors face the challenge of distinguishing between transformative opportunities and market hype. Members of the Senior Executive AI Think Tank reveal where AI delivers immediate returns, which sectors promise long-term value and why the smartest money is flowing toward specialized solutions and infrastructure plays rather than flashy consumer applications.
Company details
r.Potential
Company bio
r.Potential is an enterprise intelligence company that leverages decades of proprietary employment, publicly available, and company-specific data to deliver the most up-to-date and relevant insights that help businesses plan and prepare for workforces where human and digital workers coexist and thrive. r.Potential empowers companies to automate work without dehumanizing its workers. Our mission is to strengthen and secure the full potential of humans with AI. In March 2025, the Adecco Group announced the launch of r.Potential, backed by investments from both the Adecco Group and Salesforce.