Jordan Henry

expert panel

Patients today have more healthcare information at their fingertips than ever before. Online reviews, provider ratings, quality scores, patient experience surveys and publicly reported outcomes all offer new ways to evaluate healthcare organizations. At the same time, healthcare providers are investing heavily in branding, digital engagement and reputation management as competition for patients continues to intensify.This evolution raises an important question for healthcare leaders: When patients choose where to receive care, what matters more—a trusted brand or measurable quality and outcomes? While transparency initiatives have made performance data more accessible, many patients still begin their search with recommendations, online reviews and existing perceptions of an organization. In fact, according to a 2025 Press Ganey study, 86% of consumers say brand reputation influences their choice of healthcare organization, while roughly 60% rely on online reviews and recommendations when evaluating providers.Members of the Senior Executive Healthcare Think Tank, whose expertise spans patient experience, healthcare technology, quality improvement, operations, AI and policy, largely agree that reputation remains a powerful driver of patient choice. However, they also emphasize that reputation alone is no longer enough. As patients gain access to more information and healthcare becomes increasingly consumer-driven, organizations must ensure their brand promise is supported by consistent experiences and measurable results.Below, they explore how healthcare organizations can strike the right balance between reputation and performance. Because while reputation may earn a patient's attention, long-term trust is built through transparency, exceptional experiences and outcomes that consistently deliver on the brand's promise.

expert panel

Not long ago, healthcare leaders could reasonably expect periods of stability between major disruptions. Today, those periods are becoming increasingly rare. One week brings new reimbursement concerns. The next brings staffing challenges, evolving regulations or another breakthrough technology promising to transform care delivery. For many organizations, uncertainty is no longer a temporary condition but the environment in which they operate every day.The organizations that navigate these challenges most successfully aren't necessarily the ones with the biggest budgets or the most sophisticated technology. More often, they're the ones that have built resilience into the fabric of their operations and leadership culture. They communicate openly when circumstances change, empower employees to make decisions and create systems that can adapt when the unexpected inevitably happens.The need for that kind of resilience has never been greater. According to the American Hospital Association, hospitals continue to face mounting financial pressures driven by rising labor, supply and pharmaceutical costs, even as reimbursement challenges persist. At the same time, rapid advances in artificial intelligence, analytics and digital health are reshaping how healthcare organizations operate and compete.To explore what resilience looks like in practice, we turned to members of the Senior Executive Healthcare Think Tank, whose expertise spans patient care, workforce strategy, healthcare technology, AI governance and organizational transformation. Their insights reveal how healthcare leaders can build adaptability into their teams, operations and decision-making processes—creating organizations that are better equipped to withstand disruption, embrace change and thrive in an increasingly unpredictable healthcare landscape.

expert panel

Healthcare organizations face unprecedented pressure to do more with less. Labor shortages, rising costs, shrinking reimbursements and increasing patient expectations are forcing leaders to examine every operational process through the lens of efficiency. Automation, artificial intelligence and outsourcing have become critical tools for preserving margins while maintaining access to care.Yet amid the drive toward optimization, healthcare leaders must answer a fundamental question: What should never be outsourced or automated?Members of the Senior Executive Healthcare Think Tank—a group of experts specializing in patient experience, workforce strategy, healthcare technology, quality, policy and innovation—largely converge on a common answer. While administrative functions, repetitive workflows and operational processes may benefit from automation, the human judgment and relationships at the center of care must remain protected.Their perspectives align with a growing body of research showing that trust, continuity of care and clinician oversight remain critical determinants of patient outcomes even as technology becomes more sophisticated. The challenge for healthcare leaders is not deciding whether to automate, but determining where automation should stop. Think Tank members share their perspectives on the functions that should remain in-house, the risks of removing human oversight from care delivery and the practical steps organizations can take to improve efficiency without compromising patient trust, clinician engagement or quality outcomes.

expert panel

Healthcare organizations are investing billions of dollars in artificial intelligence, automation, analytics and digital transformation. Yet many health systems continue to struggle with implementation, workforce shortages and operational complexity. The challenge is no longer simply acquiring technology but finding professionals who can translate emerging technologies into practical improvements for clinicians, staff and patients.According to the U.S. Bureau of Labor Statistics, healthcare occupations are projected to grow much faster than average over the next decade, creating roughly 1.9 million openings annually. At the same time, healthcare leaders face mounting pressure to improve patient outcomes, reduce administrative burden and integrate rapidly evolving technologies into everyday workflows.To better understand which roles will be most critical by the end of the decade, members of the Senior Executive Healthcare Think Tank shared their perspectives. While their titles for these future positions differ, a common theme emerges: Healthcare's most valuable professionals will be those who bridge clinical care, operations, governance, data and technology.

expert panel

The healthcare industry’s relationship with Big Tech has entered a new phase. What once looked like experimentation has evolved into a sustained push into primary care, diagnostics, pharmacy, remote monitoring and consumer health. Amazon owns One Medical. Apple continues expanding the health capabilities of the Apple Watch. AI-powered healthcare tools are accelerating across nearly every corner of the patient experience.For healthcare leaders, it’s no longer about whether companies like Amazon and Apple will influence care delivery. It’s about determining where collaboration creates value, where competition becomes necessary and how providers can preserve the clinical trust and accountability that technology platforms still struggle to replicate.That tension is reshaping strategic priorities across the industry. According to an American Hospital Association analysis of Amazon’s One Medical expansion, Amazon is steadily expanding its healthcare footprint through employer partnerships, integrated pharmacy services and digitally driven care models designed around consumer convenience. At the same time, Apple’s growing portfolio of FDA-cleared health features continues raising patient expectations around personalization, accessibility and real-time health insights.Members of the Senior Executive Healthcare Think Tank—a group of leaders specializing in healthcare technology, patient experience, AI, policy, interoperability and digital transformation—say providers should resist viewing every Big Tech expansion as a direct threat. Instead, they argue healthcare organizations need a clearer framework for deciding which capabilities should be outsourced, which partnerships deserve investment and which parts of the patient relationship must remain firmly under provider control.Across the following perspectives, Think Tank members explore where the clearest competitive boundaries are emerging—from clinical governance and patient trust to interoperability, logistics and data ownership—and what healthcare executives should do now to avoid becoming interchangeable service providers within someone else’s platform ecosystem.

expert panel

Artificial intelligence is rapidly reshaping healthcare, from predictive analytics to clinical decision support. Yet its promise comes with a critical caveat: AI systems are only as reliable and equitable as the data and decisions that shape them. Without intentional oversight, these tools risk reinforcing—rather than reducing—longstanding disparities in care delivery. Members of the Senior Executive Healthcare Think Tank bring deep expertise across technology, policy, patient experience and equity. They believe addressing bias in clinical AI is not just a technical challenge but a leadership responsibility. A recent analysis from Kaiser Family Foundation found that AI can exacerbate disparities when models are trained on biased or incomplete data, with studies linking AI use to longer wait times, underdiagnosis and poorer predictive performance for Black and Hispanic patients. At the same time, the research notes that AI could help reduce disparities if it is intentionally designed with representative data, transparency and ongoing oversight—reinforcing the dual reality leaders now face. Against this backdrop, healthcare leaders must rethink how AI is designed, validated and governed. The following insights from Think Tank members offer a roadmap for ensuring clinical AI improves outcomes for all patients—not just a subset.