Rodney Mason's avatarPerson

Rodney Mason

Head Of Marketing Brand PartnershipsLTK

Dallas, TX

Skills

Advertising
Internet Marketing
Marketing Strategy

About

Rod leads brand partnership marketing for LTK, the largest influencer platform in the world driving $5B in trackable sales and more in brand awareness that leverages AI for intelligent decisioning for the most data in the Creator industry. He is a leader and entrepreneur who accelerates private equity and venture backed companies through break-through insights, strategies, top-to-top relationships, marketing excellence and ability to quickly build high performance teams and solutions. As an expert specializing in Strategy, Marketing and Sales, Rodney has worked for and with top tier brands in Automotive, Beauty, CPG, Entertainment, Fashion, Financial, Home, Incentive, Marketing, Restaurant, Retail, Telecom, Technology and Travel industries. He previously led marketing and served as CRO for multi-billion dollar fin-tech companies and led digital ad agencies servicing b-to-b and consumer focused companies including being a founding principle of hawkeye, one of the largest digital data agencies in the Americas. Rod is a featured thought leader and speaker for news sources like Ad Age, Adweek, Forbes, Harvard Business Review, MediaWeek and Possible and a top followed marketer on social media with 110,000+ social followers. https://www.linkedin.com/in/rodneymason/ www.twitter.com/rodmoose

Published content

How the UK’s New AI Policy Could Transform Teaching

article

The UK now officially permits teachers to use generative AI for grading, planning, and communication—signaling a major shift in how education systems embrace automation. Members of the AI Think Tank share where AI can genuinely ease the burden on educators and where human judgment must remain front and center to preserve trust, creativity, and accountability in the classroom.

AI Legal Grey Areas: The Truth About Business IP Rights

article

As artificial intelligence (AI) continues to disrupt creative and technological fields, questions surrounding intellectual property (IP) rights become more complex. Who owns AI-generated content? How should businesses and policymakers adapt? In this follow-up to our exploration of AI and IP law, additional members of the AI Think Tank weigh in on the challenges and complex legal landscape of artificial intelligence and intellectual property.

DeepSeek Disruption: How to Balance Innovation and Stability in AI Investing

article

As artificial intelligence (AI) disruptors like DeepSeek challenge industry giants, tech-enabled businesses must make strategic AI investments that balance innovation with stability. This article, featuring insights from the AI Think Tank, explores key considerations such as scalability, cost, ethical governance and partnerships to help businesses navigate the ever-changing AI industry.

Closing the AI Skills Divide: Practical Steps from Experts

article

The AI talent shortage is a critical issue for the tech industry. Members of the AI Think Tank share innovative and actionable strategies—from fostering academia-industry collaboration to leveraging global talent—to help organizations overcome this challenge and build a sustainable workforce.

Regulated AI: How To Protect Public Safety While Driving Innovation

article

Under-regulated AI technologies present risks ranging from privacy breaches to systemic bias and misuse. Discover expert insights and actionable strategies to balance innovation with public safety.

Company details

LTK

Company bio

LTK is the AI-enriched community where Creators run their businesses and personally share their campaigns with each other and 40M avid shoppers who amplify reach 2X to drive $5B in annual sales and even more in awareness and consideration, scaling brand awareness and sales faster.

Industry

Marketing & Advertising

Area of focus

Content Creators
Marketing
Retail

Company size

501 - 1,000