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About
An awarded senior executive and serial entrepreneur with extensive experience in the consumer goods and FMCG industry, recognized for strategic thinking, creativity, and strong analytical skills. With deep industry and client knowledge, excels at driving innovation over the long term, challenging the status quo with a focus on sustainable success. Known as an open and transparent leader with exceptional communication abilities, thrives on tackling complex, high-impact problems and is happiest when actively engaged in hands-on work that creates meaningful change.
Soner Baburoglu
Published content
expert panel
AI‑native startups are scaling faster than ever—some hitting milestones that traditional SaaS firms took years to reach. But things are starting to move even faster. A recent analysis by Stripe suggests AI startups reach $1 million in revenue in about 11.5 months compared with 15 months for the earlier top SaaS models. That velocity comes not just from better algorithms but from a fundamentally different organizational posture. Meanwhile, many legacy firms are still navigating the early stages of adoption—pilots, governance debates, technical debt struggles—and too often fall short of meaningful impact. According to Boston Consulting Group, 74% of companies struggle to derive value from AI, with just 26% achieving scale beyond proof of concept. The Senior Executive AI Think Tank brings together leaders immersed in machine learning, generative AI and enterprise AI applications. Their collective wisdom reveals that competing with AI challengers demands more than tech upgrades—it requires deep structural and cultural shifts. In this article, they explore those shifts and offer actionable strategies for traditional organizations to close the gap.
expert panel
The recent release of TIME’s 2025 TIME100 AI list underscores how much attention is focused on foundation models, generative agents and consumer‑facing AI tools. Yet a closer look suggests that many powerful AI applications are still flying under the radar. That’s where the Senior Executive AI Think Tank comes in—a curated group of experts in machine learning, generative AI and enterprise AI applications who combine technical depth with executive perspective. In this article, they use real-world insight to examine which industries and use cases are underrepresented in lists like TIME’s and explore the biggest AI frontiers that deserve attention now.
article
As AI becomes embedded in our daily workflows, some experts warn we may be trading intellectual depth for speed. Members of the AI Think Tank share insights on how to harness artificial intelligence as a tool for cognitive enhancement—without outsourcing our critical thinking.
Company details
SonerB
Company bio
Our over 15 year track record is deeply rooted in our long-term client relationships because we pride ourselves on understanding the importance of long-term thinking in advising for your niche needs. Vision Statement: To empower businesses across the globe by providing strategic, innovative, and tailored advisory services that drive sustainable growth, long-term success, and transformational change. Purpose Statement: SonerB specializes in M&A Strategy & Due Diligence, Digital Transformation Consultancy, IPO Advisory Services, and Global Market Expansion & Representation across the USA, Australia, Europe, and ASEAN regions. With over a decade of experience, we provide tailored solutions that bridge strategy and execution, fostering sustainable growth. Our expertise ensures seamless international market entry, innovative digital strategies, and long-term partnerships for transformational change. Our tailor-made services include: 1) M&A and IPO Services SonerB's M&A and IPO Advisory Services team provides the end-to-end, “turn-key” solutions and strategies your organization needs through the process. Evaluate, Assess, Execute and Sustain are the main topics for your journey. * M&A Strategy, Due Diligence & Capability Building * Integrations & Separations * Initial Public Offering (IPO) Advisory Services 2) Global Market Expansion and Representation SonerB helps businesses expand into the USA, Australia, Europe, and ASEAN regions with tailored market entry strategies and local insights. Our Overseas Representation services ensure a strong presence and seamless operations in international markets. * USA, Australia, Europe and ASEAN market expansion * Overseas & Board Representation * Collaboration Networks & Innovation 3) Digital Transformation SonerB drives growth by helping businesses adopt innovative technologies and streamline processes for a competitive edge. * End-2-End Supply Chain Management * Data Analytics & Insights * E-commerce and Digital Channels