About
Dr. Dmitriy Schwarzburg is the founder of Skinly Aesthetics, a New York City medical aesthetics practice, and Health Source Online, a nationwide telemedicine platform focused on wellness and consumer healthcare. His work spans medical aesthetics, digital health, telemedicine, and healthcare branding, with a focus on building modern consumer-facing healthcare businesses across both in-person and virtual care. Through Skinly Aesthetics and Health Source Online, Dr. Schwarzburg has developed healthcare services operating across aesthetic medicine, wellness, and direct-to-consumer telemedicine, with an emphasis on accessibility, patient experience, and scalable healthcare infrastructure. His work focuses on the intersection of healthcare, technology, marketing, and evolving consumer expectations within modern healthcare delivery.
Dmitriy Schwarzburg
Published content
expert panel
Healthcare organizations are under pressure from every direction. Consumers increasingly expect the same convenience, transparency and responsiveness they receive from retail, banking and hospitality brands. At the same time, providers and health systems face shrinking reimbursement rates, labor shortages, administrative burdens and rising operational costs. The tension is becoming impossible to ignore. According to a 2025 McKinsey analysis of the U.S. healthcare industry, financial pressures remain severe across hospitals and physician groups despite gradual margin stabilization. Meanwhile, a growing number of patients delay or avoid care because of cost concerns and confusion around billing and insurance coverage. Members of the Senior Executive Healthcare Think Tank argue that organizations cannot solve this challenge through cost-cutting alone. Instead, they believe healthcare leaders must rethink how care is delivered, coordinated and experienced. Below, Think Tank members share how healthcare leaders can reduce waste, improve patient trust and modernize care delivery while navigating the financial realities reshaping the industry.