Roman Vinogradov's avatarPerson

Roman Vinogradov

VP of ProductImprovado

About

I believe technology should empower people rather than complicate their lives. This belief guides my work as I create products that help marketers manage their data effortlessly. At Improvado, I lead innovative projects that centralize marketing data without requiring developers' assistance. It's rewarding to see leading brands like ASUS and General Electric trust our platform—this reinforces my passion for simplifying complex tasks. Throughout my career, I’ve driven transformative initiatives that deliver measurable results. For example, as Product Director at Improvado, I led the development of an AI Revenue Agent that transformed raw data into actionable insights, enhancing customer lifetime value by 35%. This project streamlined decision-making across departments, underscoring my commitment to impactful solutions. In my current role as Vice President of Products, I spearheaded a shift from a traditional reporting platform to a self-serve ETL solution. This change empowered marketers to manage data pipelines independently, reducing time-to-insight by 50% and improving data accessibility for non-technical users. Simplifying complex workflows and enabling teams to focus on strategy continues to drive my work. Beyond my professional life, I mentor startups at Astana Hub and advise innovators at Berkeley SkyDeck. Sharing insights on scaling businesses and leveraging AI fuels my enthusiasm for fostering innovation in the tech industry.

Published content

Extra Protection or Risky Threat: The AI Security Reality

article

Artificial intelligence (AI) is rewriting the rules of cybersecurity—helping businesses stay ahead of cyber threats while also introducing new vulnerabilities. As companies race to adopt AI-driven security tools, are they prepared for the risks AI itself presents? Members of the AI Think Tank discuss the opportunities and challenges in cybersecurity today.

Closing the AI Skills Divide: Practical Steps from Experts

article

The AI talent shortage is a critical issue for the tech industry. Members of the AI Think Tank share innovative and actionable strategies—from fostering academia-industry collaboration to leveraging global talent—to help organizations overcome this challenge and build a sustainable workforce.

Regulated AI: How To Protect Public Safety While Driving Innovation

article

Under-regulated AI technologies present risks ranging from privacy breaches to systemic bias and misuse. Discover expert insights and actionable strategies to balance innovation with public safety.

Company details

Improvado

Company bio

Improvado's AI Agent is a sophisticated tool designed to enhance marketing analytics through advanced automation and intelligence. It offers features such as Campaign Intelligence, providing deep insights into campaign performance, and Automated Data Analysis, ensuring accurate processing of marketing data. The AI Agent also generates comprehensive metadata for Snowflake data, enhancing usability for analytics and reporting. Additionally, it ensures high data quality and compliance through advanced data profiling, and facilitates data activation by transforming and routing data back into operational tools for actionable insights.

Industry

Computer Software

Area of focus

Marketing Automation
Analytics
Enterprise Software

Company size

51 - 200