About
I believe technology should empower people rather than complicate their lives. This belief guides my work as I create products that help marketers manage their data effortlessly. At Improvado, I lead innovative projects that centralize marketing data without requiring developers' assistance. It's rewarding to see leading brands like ASUS and General Electric trust our platform—this reinforces my passion for simplifying complex tasks. Throughout my career, I’ve driven transformative initiatives that deliver measurable results. For example, as Product Director at Improvado, I led the development of an AI Revenue Agent that transformed raw data into actionable insights, enhancing customer lifetime value by 35%. This project streamlined decision-making across departments, underscoring my commitment to impactful solutions. In my current role as Vice President of Products, I spearheaded a shift from a traditional reporting platform to a self-serve ETL solution. This change empowered marketers to manage data pipelines independently, reducing time-to-insight by 50% and improving data accessibility for non-technical users. Simplifying complex workflows and enabling teams to focus on strategy continues to drive my work. Beyond my professional life, I mentor startups at Astana Hub and advise innovators at Berkeley SkyDeck. Sharing insights on scaling businesses and leveraging AI fuels my enthusiasm for fostering innovation in the tech industry.
Roman Vinogradov
Published content
article
As deepfake technology grows more convincing and widespread, it’s become a critical threat to public trust and democratic discourse. Members of Senior Executive’s AI Think Tank explore how platforms and media organizations must respond—with detection tools, transparent policies and global collaboration.
article
What will GPT-5 change about how we work, create and connect with technology? Members of Senior Executive’s AI Think Tank share their insights into how GPT-5 could redefine reasoning, personalization and AI’s role as a truly intelligent collaborator.
article
The European Union (EU) has introduced the world’s most comprehensive artificial intelligence (AI) regulation to date. While it aims to set a global benchmark for responsible innovation, many in the AI community worry it may hamper growth and disincentivize startups. Members of the AI Think Tank weigh in on how the EU AI Act will impact innovation—and how other regions may respond.
article
Artificial intelligence (AI) is rewriting the rules of cybersecurity—helping businesses stay ahead of cyber threats while also introducing new vulnerabilities. As companies race to adopt AI-driven security tools, are they prepared for the risks AI itself presents? Members of the AI Think Tank discuss the opportunities and challenges in cybersecurity today.
article
The AI talent shortage is a critical issue for the tech industry. Members of the AI Think Tank share innovative and actionable strategies—from fostering academia-industry collaboration to leveraging global talent—to help organizations overcome this challenge and build a sustainable workforce.
article
Under-regulated AI technologies present risks ranging from privacy breaches to systemic bias and misuse. Discover expert insights and actionable strategies to balance innovation with public safety.
Company details
Improvado
Company bio
Improvado's AI Agent is a sophisticated tool designed to enhance marketing analytics through advanced automation and intelligence. It offers features such as Campaign Intelligence, providing deep insights into campaign performance, and Automated Data Analysis, ensuring accurate processing of marketing data. The AI Agent also generates comprehensive metadata for Snowflake data, enhancing usability for analytics and reporting. Additionally, it ensures high data quality and compliance through advanced data profiling, and facilitates data activation by transforming and routing data back into operational tools for actionable insights.