About
I believe technology should empower people rather than complicate their lives. This belief guides my work as I create products that help marketers manage their data effortlessly. At Improvado, I lead innovative projects that centralize marketing data without requiring developers' assistance. It's rewarding to see leading brands like ASUS and General Electric trust our platform—this reinforces my passion for simplifying complex tasks. Throughout my career, I’ve driven transformative initiatives that deliver measurable results. For example, as Product Director at Improvado, I led the development of an AI Revenue Agent that transformed raw data into actionable insights, enhancing customer lifetime value by 35%. This project streamlined decision-making across departments, underscoring my commitment to impactful solutions. In my current role as Vice President of Products, I spearheaded a shift from a traditional reporting platform to a self-serve ETL solution. This change empowered marketers to manage data pipelines independently, reducing time-to-insight by 50% and improving data accessibility for non-technical users. Simplifying complex workflows and enabling teams to focus on strategy continues to drive my work. Beyond my professional life, I mentor startups at Astana Hub and advise innovators at Berkeley SkyDeck. Sharing insights on scaling businesses and leveraging AI fuels my enthusiasm for fostering innovation in the tech industry.
Roman Vinogradov
Published content
expert panel
AI agents are no longer experimental tools tucked inside innovation labs. They are drafting contracts, recommending prices, screening candidates and reshaping how decisions are made across companies. As adoption accelerates, however, many organizations are discovering a sobering truth: Knowing how to use AI is not the same as knowing when not to. Members of the Senior Executive AI Think Tank—a curated group of technologists, executives and strategists shaping the future of applied AI—agree that the next frontier of AI maturity is literacy rooted in judgment. Training programs must now prepare employees not just to operate AI agents, but to question them, override them and escalate concerns when outputs conflict with human values, domain expertise or organizational risk. That concern is well founded: Organizations relying on unchecked automation face higher reputational and compliance risk, even when systems appear highly accurate. Similarly, confident but incorrect AI outputs—often called “hallucinations”—are becoming one of the biggest enterprise risks as generative AI scales. Against that backdrop, Senior Executive AI Think Tank members outline what effective AI literacy training must look like in practice—and why leaders must act now.
expert panel
The recent Disney–OpenAI partnership represents a turning point in the convergence of entertainment and artificial intelligence. By investing $1 billion in OpenAI and securing a three-year licensing deal for over 200 characters, Disney positions itself not only as a content powerhouse but as a first-mover in AI-driven storytelling, setting new competitive benchmarks for legacy media companies. This partnership also shines a light on the way generative AI is reshaping IP licensing, content production and audience engagement at scale. Jeff Katzenberg, former CEO of DreamWorks Animation, says AI could reduce the costs of creating an animated film by 90%, drastically changing the way creative works have historically been produced. So what does this mean for the future of storytelling in the media? And how can legacy media companies integrate frontier AI capabilities into content ecosystems without compromising IP, brand integrity or creative quality? Members of the Senior Executive AI Think Tank—a curated group of experts specializing in machine learning, generative AI and enterprise AI applications—see the Disney–OpenAI alliance as a strategic signal that AI is moving from a peripheral tool to a core creative and operational engine. Below, they provide expert analysis and actionable strategies to help leaders navigate this rapidly evolving landscape.
expert panel
The launch of Google’s new AI shopping tools—including conversational search, agentic checkout and the ability for an AI to call stores for you—marks a turning point. These innovations raise a fundamental question for retailers and brands: What happens when the “customer” is no longer a human browsing or clicking, but an algorithm executing on behalf of a human? Google expects this new model to simplify shopping at scale, using its Shopping Graph—with more than 50 billion product listings—and its Gemini AI models to power agentic checkout and store-calling. Yet the transition toward “agentic commerce” is fraught with risk and opportunity. Drawing on their expertise in machine learning, generative AI and enterprise AI applications, the members of Senior Executive AI Think Tank explore this new form of commerce, how this shift could upend traditional consumer relationships and what merchants must do now to stay visible—and profitable.
expert panel
In the race to feed AI’s insatiable appetite for training data, model builders are increasingly butting heads with the platforms that host the content they depend on. The latest flashpoint is Reddit’s lawsuit against Perplexity AI, which accuses the company of “industrial-scale” evasion of anti-scraping protections and the indirect harvesting of Reddit posts through search engine caches. The case raises a knotty question: When is public web content a legitimate training resource, and when is it legally and/or ethically off-limits? Responses are arriving from both the marketplace and governments, with emerging startups helping content creators monetize AI-harvested data and Europe advancing the Artificial Intelligence Act, which would require firms to disclose or summarize copyrighted training data. The members of the Senior Executive AI Think Tank bring a practical and experienced perspective to the discussion of what responsible data acquisition should look like. Here, they break down where ethical and legal lines should be drawn and what responsible access must entail for AI developers, and they share insightful tips to help platforms rethink their data-licensing and access-control strategies.
expert panel
As artificial intelligence advances at breakneck speed, the question of trust has become more urgent than ever. How do senior leaders ensure that innovation doesn’t outpace safety—and that every stakeholder, from customers to regulators and employees, retains confidence in rapidly evolving AI systems? Members of the Senior Executive AI Think Tank—a curated group of seasoned AI leaders and ethics experts—are confronting this challenge head-on. With backgrounds at Microsoft, Salesforce, Morgan Stanley and beyond, these executives are uniquely positioned to share practical, real-world strategies for building trust even in regulatory gray areas. And their insights come at a critical moment: A recent global study by KPMG found that only 46% of people worldwide are willing to trust AI systems, despite widespread adoption and optimism about AI’s benefits. That “trust gap” is more than just a perception issue—it’s a barrier to realizing AI’s full business potential. Against this backdrop, the Think Tank’s lessons are not theoretical, but actionable frameworks for leading organizations in a world where regulation lags, public concern mounts and the stakes for getting trust wrong have never been higher.
expert panel
As artificial intelligence continues its rapid advance—from foundational models to enterprise-scale deployments—questions about sustainability are taking on new urgency. While much of the discourse has centered on the carbon footprint of data centers and model training, sustainable AI must also address long-term economic, labor and societal impacts: How will value from AI be shared? Who bears the downstream risks? Well-designed systems matter not only for performance, but also for fairness, trust and longevity. The Senior Executive AI Think Tank brings together seasoned experts in machine learning, generative AI and enterprise AI applications who offer deep insight into these challenges and opportunities. Below, they explore what truly sustainable AI looks like—beyond energy metrics—and who should be accountable.
Company details
Improvado
Company bio
Improvado's AI Agent is a sophisticated tool designed to enhance marketing analytics through advanced automation and intelligence. It offers features such as Campaign Intelligence, providing deep insights into campaign performance, and Automated Data Analysis, ensuring accurate processing of marketing data. The AI Agent also generates comprehensive metadata for Snowflake data, enhancing usability for analytics and reporting. Additionally, it ensures high data quality and compliance through advanced data profiling, and facilitates data activation by transforming and routing data back into operational tools for actionable insights.