About
I believe technology should empower people rather than complicate their lives. This belief guides my work as I create products that help marketers manage their data effortlessly. At Improvado, I lead innovative projects that centralize marketing data without requiring developers' assistance. It's rewarding to see leading brands like ASUS and General Electric trust our platform—this reinforces my passion for simplifying complex tasks. Throughout my career, I’ve driven transformative initiatives that deliver measurable results. For example, as Product Director at Improvado, I led the development of an AI Revenue Agent that transformed raw data into actionable insights, enhancing customer lifetime value by 35%. This project streamlined decision-making across departments, underscoring my commitment to impactful solutions. In my current role as Vice President of Products, I spearheaded a shift from a traditional reporting platform to a self-serve ETL solution. This change empowered marketers to manage data pipelines independently, reducing time-to-insight by 50% and improving data accessibility for non-technical users. Simplifying complex workflows and enabling teams to focus on strategy continues to drive my work. Beyond my professional life, I mentor startups at Astana Hub and advise innovators at Berkeley SkyDeck. Sharing insights on scaling businesses and leveraging AI fuels my enthusiasm for fostering innovation in the tech industry.
Roman Vinogradov
Published content
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AI Think Tank members predict the future of business dashboards, where natural language, predictive analytics, and strategic recommendations replace static charts and siloed metrics.
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AI hallucinations aren’t just technical glitches—they’re business risks. From brand damage to legal trouble, members of the Senior Executive AI Think Tank share what every executive needs to know about the real-world fallout of trusting unverified AI outputs.
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AI adoption is accelerating—but some of its most game-changing applications are still being underestimated. Members of the Senior Executive AI Think Tank reveal which underhyped use cases deserve executive attention right now—and why they could define the future of smart business.
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With open-source models like Mistral and Llama gaining traction, the AI landscape is shifting fast. Members of the Senior Executive AI Think Tank break down how open and proprietary platforms will compete—and coexist—over the next 12 months.
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AI agents and memory-enabled models promise enterprise transformation—capturing institutional knowledge, automating workflows and making context-rich decisions. But without robust oversight, they pose security, privacy and accountability risks. Members of the Senior Executive AI Think Tank share insights on the risks and rewards of agentic AI in business.
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As deepfake technology grows more convincing and widespread, it’s become a critical threat to public trust and democratic discourse. Members of Senior Executive’s AI Think Tank explore how platforms and media organizations must respond—with detection tools, transparent policies and global collaboration.
Company details
Improvado
Company bio
Improvado's AI Agent is a sophisticated tool designed to enhance marketing analytics through advanced automation and intelligence. It offers features such as Campaign Intelligence, providing deep insights into campaign performance, and Automated Data Analysis, ensuring accurate processing of marketing data. The AI Agent also generates comprehensive metadata for Snowflake data, enhancing usability for analytics and reporting. Additionally, it ensures high data quality and compliance through advanced data profiling, and facilitates data activation by transforming and routing data back into operational tools for actionable insights.