Sriharsha Chavali

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Patients do not experience healthcare in isolation. Their expectations are shaped by every other part of their lives—from the speed of a fintech transaction to the ease of online shopping and the proactive communication of a hotel—and the digital healthcare experience is lagging behind. Healthcare leaders may be able to glean key insights from other industries, but which lessons are worth borrowing, and where should they draw the line?In healthcare, patients make decisions that can be emotionally charged, financially consequential and deeply personal, with privacy, clinical judgment and safety influencing every interaction. A tactic that drives conversion in retail can have a very different meaning when applied to someone deciding when and where to seek care. For leaders, the key is to identify what makes other industries' experiences effective and adapt those principles without losing sight of healthcare's higher stakes.Members of the Senior Executive Healthcare Think Tank bring expertise across technology, digital health, systems engineering, telehealth, workforce health and transformation. Their perspectives examine how healthcare can rethink everything from patient navigation and pricing transparency to personalization, communication and data—while also identifying tactics that could undermine patient trust.

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Healthcare leaders are constantly being asked to do more: adopt new technology, improve efficiency, expand access and deliver better outcomes. But what if the better question is what they should stop doing, rethink or redesign?Members of the Senior Executive Healthcare Think Tank are challenging leaders to look beyond the usual measures of progress. Their perspectives examine whether healthcare processes are designed around patients, whether technology is actually reducing burden, whether clinicians are spending time on work that matters and whether organizations are willing to question structures and practices that no longer serve their purpose.Taken together, their answers make a compelling case for a different approach to healthcare leadership: Before asking how to do more, ask what is worth doing at all. Below, they offer up 11 questions they think healthcare leaders need to be asking, and how those questions could fundamentally improve care.

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When the COVID-19 pandemic accelerated virtual care adoption almost overnight, healthcare organizations did what they had to do: keep patients connected while protecting them from unnecessary exposure. Video platforms were deployed in weeks instead of years, regulations temporarily relaxed and health systems invested billions of dollars building digital front doors that could sustain care during an unprecedented crisis.Five years later, the conversation has changed. Rather than asking how quickly healthcare can deploy telehealth, leaders are asking whether those investments produced sustainable improvements in patient outcomes, clinician experience and operational performance.Members of the Senior Executive Healthcare Think Tank, a curated community of executives and innovators spanning patient experience, healthcare technology, AI, policy, workforce strategy and care delivery, believe the industry's next chapter depends less on expanding virtual visits and more on redesigning how care is delivered. Below, they discuss where they think the industry overinvested and underinvested in telehealth, and what they’d do differently if they had the opportunity to build it again from scratch.

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Healthcare organizations have long been rewarded for consistency. Clinical protocols, regulatory oversight and quality standards are designed to reduce variation because mistakes can have life-changing consequences. Yet the same structures that protect patients can also discourage experimentation, making it difficult for organizations to improve care delivery, adopt new technologies or rethink outdated processes.Leading health systems are increasingly recognizing that innovation and patient safety are not opposing goals. Rather, the most successful organizations establish clear guardrails that allow teams to test new ideas in controlled environments, measure outcomes rigorously and scale only what proves effective. Research from the Agency for Healthcare Research and Quality (AHRQ) has consistently shown that organizations with stronger patient safety cultures encourage communication, organizational learning and continuous improvement while reducing preventable harm.Members of the Senior Executive Healthcare Think Tank bring perspectives spanning clinical medicine, medical technology, digital health, systems engineering, patient experience and healthcare operations. Below, they share how healthcare organizations can move beyond a fear of failure by combining strong governance, data-driven decision-making and structured experimentation to advance innovation while maintaining patient trust.

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Prior authorization has become one of the rare healthcare policy issues that unites physicians, health systems, insurers, employers and lawmakers around a common conclusion: The current process creates unnecessary friction for everyone involved. While prior authorization remains an important utilization management tool, growing evidence suggests that excessive administrative complexity delays care, contributes to clinician burnout and increases costs throughout the healthcare system.According to the American Medical Association's 2024 physician survey, physicians complete an average of 43 prior authorizations each week, while 95% report the process contributes to physician burnout and 78% say patients sometimes abandon recommended treatment because of authorization delays.Yet technology alone will not solve the problem. Members of the Senior Executive Healthcare Think Tank bring expertise spanning healthcare operations, technology, AI, interoperability, workforce strategy and patient experience. Collectively, they argue that meaningful reform requires more than faster approvals—it requires redesigning how prior authorization works altogether.The perspectives that follow explore where healthcare leaders believe reform efforts should focus first—from reducing unnecessary reviews and increasing transparency to advancing interoperability, automation and shared accountability across the healthcare ecosystem.

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In the past, healthcare cybersecurity strategies focused primarily on preventing attacks. Investment, policy and executive attention centered on hardening systems, securing networks and keeping threat actors out. But that framing is increasingly out of step with reality.Today, healthcare organizations operate in an environment where sophisticated ransomware groups routinely target hospitals, health systems and their vendors. Prevention still matters, but it is no longer sufficient on its own. The operational reality is that even well-defended organizations can and do experience disruptions that affect clinical systems, scheduling, pharmacy operations and, in the most severe cases, direct patient care.This shift has pushed cybersecurity leaders and clinicians toward a more pragmatic conclusion: It’s no longer about whether a breach will occur, but how well an organization can continue functioning when it does.Healthcare continues to experience some of the highest breach-related costs and longest recovery times of any sector, according to industry analysis on the IBM Cost of a Data Breach Report, with patient care delivery increasingly affected when clinical systems go offline.Against this backdrop, members of the Senior Executive Healthcare Think Tank explore what modern cyber resilience actually requires in practice—from clinical continuity planning and system architecture to executive leadership, workforce readiness and the ability to maintain safe patient care during active disruption.

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Patients today have more healthcare information at their fingertips than ever before. Online reviews, provider ratings, quality scores, patient experience surveys and publicly reported outcomes all offer new ways to evaluate healthcare organizations. At the same time, healthcare providers are investing heavily in branding, digital engagement and reputation management as competition for patients continues to intensify.This evolution raises an important question for healthcare leaders: When patients choose where to receive care, what matters more—a trusted brand or measurable quality and outcomes? While transparency initiatives have made performance data more accessible, many patients still begin their search with recommendations, online reviews and existing perceptions of an organization. In fact, according to a 2025 Press Ganey study, 86% of consumers say brand reputation influences their choice of healthcare organization, while roughly 60% rely on online reviews and recommendations when evaluating providers.Members of the Senior Executive Healthcare Think Tank, whose expertise spans patient experience, healthcare technology, quality improvement, operations, AI and policy, largely agree that reputation remains a powerful driver of patient choice. However, they also emphasize that reputation alone is no longer enough. As patients gain access to more information and healthcare becomes increasingly consumer-driven, organizations must ensure their brand promise is supported by consistent experiences and measurable results.Below, they explore how healthcare organizations can strike the right balance between reputation and performance. Because while reputation may earn a patient's attention, long-term trust is built through transparency, exceptional experiences and outcomes that consistently deliver on the brand's promise.

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Not long ago, healthcare leaders could reasonably expect periods of stability between major disruptions. Today, those periods are becoming increasingly rare. One week brings new reimbursement concerns. The next brings staffing challenges, evolving regulations or another breakthrough technology promising to transform care delivery. For many organizations, uncertainty is no longer a temporary condition but the environment in which they operate every day.The organizations that navigate these challenges most successfully aren't necessarily the ones with the biggest budgets or the most sophisticated technology. More often, they're the ones that have built resilience into the fabric of their operations and leadership culture. They communicate openly when circumstances change, empower employees to make decisions and create systems that can adapt when the unexpected inevitably happens.The need for that kind of resilience has never been greater. According to the American Hospital Association, hospitals continue to face mounting financial pressures driven by rising labor, supply and pharmaceutical costs, even as reimbursement challenges persist. At the same time, rapid advances in artificial intelligence, analytics and digital health are reshaping how healthcare organizations operate and compete.To explore what resilience looks like in practice, we turned to members of the Senior Executive Healthcare Think Tank, whose expertise spans patient care, workforce strategy, healthcare technology, AI governance and organizational transformation. Their insights reveal how healthcare leaders can build adaptability into their teams, operations and decision-making processes—creating organizations that are better equipped to withstand disruption, embrace change and thrive in an increasingly unpredictable healthcare landscape.

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Healthcare organizations face unprecedented pressure to do more with less. Labor shortages, rising costs, shrinking reimbursements and increasing patient expectations are forcing leaders to examine every operational process through the lens of efficiency. Automation, artificial intelligence and outsourcing have become critical tools for preserving margins while maintaining access to care.Yet amid the drive toward optimization, healthcare leaders must answer a fundamental question: What should never be outsourced or automated?Members of the Senior Executive Healthcare Think Tank—a group of experts specializing in patient experience, workforce strategy, healthcare technology, quality, policy and innovation—largely converge on a common answer. While administrative functions, repetitive workflows and operational processes may benefit from automation, the human judgment and relationships at the center of care must remain protected.Their perspectives align with a growing body of research showing that trust, continuity of care and clinician oversight remain critical determinants of patient outcomes even as technology becomes more sophisticated. The challenge for healthcare leaders is not deciding whether to automate, but determining where automation should stop. Think Tank members share their perspectives on the functions that should remain in-house, the risks of removing human oversight from care delivery and the practical steps organizations can take to improve efficiency without compromising patient trust, clinician engagement or quality outcomes.

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Healthcare organizations are investing billions of dollars in artificial intelligence, automation, analytics and digital transformation. Yet many health systems continue to struggle with implementation, workforce shortages and operational complexity. The challenge is no longer simply acquiring technology but finding professionals who can translate emerging technologies into practical improvements for clinicians, staff and patients.According to the U.S. Bureau of Labor Statistics, healthcare occupations are projected to grow much faster than average over the next decade, creating roughly 1.9 million openings annually. At the same time, healthcare leaders face mounting pressure to improve patient outcomes, reduce administrative burden and integrate rapidly evolving technologies into everyday workflows.To better understand which roles will be most critical by the end of the decade, members of the Senior Executive Healthcare Think Tank shared their perspectives. While their titles for these future positions differ, a common theme emerges: Healthcare's most valuable professionals will be those who bridge clinical care, operations, governance, data and technology.

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Healthcare investment is no longer flowing evenly across the market. Investors are concentrating capital into a smaller group of healthcare companies that can prove operational maturity, measurable outcomes and scalable economics. According to a 2025 digital health funding overview from Rock Health, fewer companies are capturing larger investments as mega-deals and AI-focused healthcare startups increasingly dominate venture funding.That shift has raised the stakes for both legacy healthcare organizations and emerging startups alike. Companies can no longer rely on broad AI claims, ambitious growth projections or pilot programs without measurable results. Instead, investors are prioritizing reimbursement alignment, interoperability, governance, operational discipline and leadership teams capable of driving adoption at scale.Members of the Senior Executive Healthcare Think Tank—a curated group of leaders specializing in healthcare technology, workforce strategy, patient experience, AI, analytics, policy and operational transformation—say the market now rewards healthcare organizations that demonstrate durable business fundamentals alongside innovation. Their insights reveal how both established healthcare enterprises and up-and-coming disruptors can compete for capital in a market increasingly defined by scrutiny and selectivity.

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The healthcare industry’s relationship with Big Tech has entered a new phase. What once looked like experimentation has evolved into a sustained push into primary care, diagnostics, pharmacy, remote monitoring and consumer health. Amazon owns One Medical. Apple continues expanding the health capabilities of the Apple Watch. AI-powered healthcare tools are accelerating across nearly every corner of the patient experience.For healthcare leaders, it’s no longer about whether companies like Amazon and Apple will influence care delivery. It’s about determining where collaboration creates value, where competition becomes necessary and how providers can preserve the clinical trust and accountability that technology platforms still struggle to replicate.That tension is reshaping strategic priorities across the industry. According to an American Hospital Association analysis of Amazon’s One Medical expansion, Amazon is steadily expanding its healthcare footprint through employer partnerships, integrated pharmacy services and digitally driven care models designed around consumer convenience. At the same time, Apple’s growing portfolio of FDA-cleared health features continues raising patient expectations around personalization, accessibility and real-time health insights.Members of the Senior Executive Healthcare Think Tank—a group of leaders specializing in healthcare technology, patient experience, AI, policy, interoperability and digital transformation—say providers should resist viewing every Big Tech expansion as a direct threat. Instead, they argue healthcare organizations need a clearer framework for deciding which capabilities should be outsourced, which partnerships deserve investment and which parts of the patient relationship must remain firmly under provider control.Across the following perspectives, Think Tank members explore where the clearest competitive boundaries are emerging—from clinical governance and patient trust to interoperability, logistics and data ownership—and what healthcare executives should do now to avoid becoming interchangeable service providers within someone else’s platform ecosystem.

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Healthcare organizations are under pressure from every direction. Consumers increasingly expect the same convenience, transparency and responsiveness they receive from retail, banking and hospitality brands. At the same time, providers and health systems face shrinking reimbursement rates, labor shortages, administrative burdens and rising operational costs. The tension is becoming impossible to ignore. According to a 2025 McKinsey analysis of the U.S. healthcare industry, financial pressures remain severe across hospitals and physician groups despite gradual margin stabilization. Meanwhile, a growing number of patients delay or avoid care because of cost concerns and confusion around billing and insurance coverage. Members of the Senior Executive Healthcare Think Tank argue that organizations cannot solve this challenge through cost-cutting alone. Instead, they believe healthcare leaders must rethink how care is delivered, coordinated and experienced. Below, Think Tank members share how healthcare leaders can reduce waste, improve patient trust and modernize care delivery while navigating the financial realities reshaping the industry.

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Artificial intelligence is rapidly reshaping healthcare, from predictive analytics to clinical decision support. Yet its promise comes with a critical caveat: AI systems are only as reliable and equitable as the data and decisions that shape them. Without intentional oversight, these tools risk reinforcing—rather than reducing—longstanding disparities in care delivery. Members of the Senior Executive Healthcare Think Tank bring deep expertise across technology, policy, patient experience and equity. They believe addressing bias in clinical AI is not just a technical challenge but a leadership responsibility. A recent analysis from Kaiser Family Foundation found that AI can exacerbate disparities when models are trained on biased or incomplete data, with studies linking AI use to longer wait times, underdiagnosis and poorer predictive performance for Black and Hispanic patients. At the same time, the research notes that AI could help reduce disparities if it is intentionally designed with representative data, transparency and ongoing oversight—reinforcing the dual reality leaders now face. Against this backdrop, healthcare leaders must rethink how AI is designed, validated and governed. The following insights from Think Tank members offer a roadmap for ensuring clinical AI improves outcomes for all patients—not just a subset.

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Healthcare affordability remains one of the most persistent and complex challenges facing policymakers, providers and employers today. While coverage rates have improved in recent years, being insured does not always translate into affordable access. High deductibles, co-pays and other out-of-pocket expenses continue to create financial strain, particularly for lower-income and vulnerable populations who may technically have coverage but still struggle to use it. A Harvard analysis of rising health insurance premiums highlights how costs continue to increase for many Americans, particularly as enhanced subsidies expire, forcing more individuals to shoulder higher financial burdens. This dynamic not only limits access to timely care but also contributes to a cycle of delayed treatment and escalating healthcare spending. The challenge, then, is not simply reducing costs, but doing so in a way that improves access, maintains actuarial balance and avoids shifting financial burdens elsewhere. Insights from the Senior Executive Healthcare Think Tank—a curated group of leaders across patient experience, policy, workforce strategy and health technology—offer a nuanced view of how targeted reforms can do exactly that: deliver affordability where it is needed most without creating unintended consequences across the healthcare ecosystem.

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In an era defined by rapid technological advancement, healthcare leaders face a unique challenge: reconciling the breakneck pace of consumer technology innovation with the deliberate, evidence-based cadence required in clinical environments. While tech companies iterate in weeks, healthcare systems often require years of validation to ensure patient safety and regulatory compliance. A 2023 Forbes report notes that while AI and digital tools promise efficiency and improved outcomes, improper implementation can introduce bias, safety risks and clinician distrust. The challenge, then, is not choosing between speed and caution—but designing systems that allow both to coexist. Members of the Senior Executive Healthcare Think Tank—a curated group of experts in patient experience, workforce strategy, policy, quality, equity and digital transformation—are uniquely positioned to address this tension. Their collective experience spans clinical care, enterprise IT, AI, data infrastructure and healthcare policy. Below, they outline actionable strategies for senior leaders seeking to innovate responsibly without compromising trust or safety.

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Healthcare organizations are facing a workforce crisis that shows little sign of easing. From hospitals to outpatient clinics, staffing shortages are straining care delivery, increasing burnout and threatening patient outcomes. According to a 2024 report from the Association of American Medical Colleges, the U.S. could face a physician shortage of up to 86,000 by 2036, highlighting the urgency of rethinking traditional care models. At the same time, broader workforce analyses suggest these gaps could be even more pronounced in primary care and rural settings, further complicating access and equity challenges. Members of the Senior Executive Healthcare Think Tank, a curated group of leaders across workforce strategy, patient experience, policy and healthcare technology, argue that incremental fixes will not suffice. Instead, organizations must fundamentally redesign care teams—shifting from rigid, physician-centric models to flexible, capability-based systems powered by advanced practice providers (APPs), automation and continuous training pipelines. In the sections that follow, Think Tank experts explore how such a redesign of care can help organizations expand access, sustain high-quality care and attract and retain top talent.

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Healthcare organizations have invested billions in securing their internal systems—yet breaches continue to rise, often from an unexpected source: third-party vendors. From telehealth platforms to analytics providers, today’s healthcare ecosystem is deeply interconnected, and increasingly vulnerable. In fact, third-party vendors account for around 80% of stolen protected health information (PHI), with compromised partners often serving as the weakest link in an otherwise secure system. As digital transformation accelerates, the traditional boundaries of healthcare IT are dissolving. Members of the Senior Executive Healthcare Think Tank—a curated group of leaders across patient experience, workforce strategy, policy, quality and technology—argue that this shift demands a fundamental rethink of how organizations approach vendor oversight, data-sharing agreements and supply-chain security. They assert that healthcare leaders must move beyond compliance-driven approaches and adopt continuous, system-level strategies that treat vendors not as external partners, but as integral components of the care delivery infrastructure. The following Think Tank insights outline how organizations can rethink integration security, strengthen accountability and build more resilient vendor ecosystems in an era where every connection carries risk.