Top Woman Founders in DTC To Watch in 2025
Presented by Forbes Business Council in collaboration with Senior Executive Media, this Top Women Founders in DTC To Watch in 2025 list highlights 30 DTC executives transforming the retail space.
See The ListPresented by Forbes Business Council, in partnership with Senior Executive Media, this Top Women Founders in DTC Goods list honors 30 Women DTC Entrepreneurs redefining direct-to-consumer retail. These trailblazing women are leveraging technology, branding, and customer-centric strategies to disrupt traditional retail and build thriving, purpose-driven brands.
Their influence reaches far beyond e-commerce. These women are setting new standards for product innovation, digital engagement, and consumer loyalty in an industry that thrives on agility and personalization.
In a competitive landscape where creativity, resilience, and data-driven decision-making are key, the women on this list lead the charge. By harnessing technologies such as AI, social commerce, personalization engines, and sustainable sourcing, they are creating seamless shopping experiences, fostering brand communities, and revolutionizing how consumers interact with products. Their expertise is paving the way for a more dynamic and customer-first future in retail.
Senior Executive Media is committed to spotlighting industry leaders across specialized fields. Through curated lists like this, we aim to showcase entrepreneurs, foster connections among like-minded professionals, and track key trends shaping the future of DTC commerce.
Forbes Business Council, an exclusive community for founders and senior-level business executives, proudly includes many of the most influential women founders in DTC retail. Selected for their innovation and leadership, these women exemplify the qualities celebrated on this prestigious list.
To suggest an update to this list or nominate a deserving executive in DTC, please contact our editors at editor@seniorexecutive.com.
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Top Women Founders in DTC To Watch in 2025
As Founder & CEO of WearLively, Michelle Cordeiro Grant plays a critical role in overseeing initiatives in the Retail Apparel and Fashion space. The company, located in New York, New York, employs 51-200 professionals.
- WearLively
- Founder & CEO
- Retail Apparel and Fashion
- 51-200
As Co Founder & Marketing Director of Kopari Beauty, Gigi Farah Goldman plays a critical role in overseeing initiatives in the Cosmetics space. The company, located in San Diego, California, employs 11-50 professionals.
- Kopari Beauty
- Co Founder & Marketing Director
- Cosmetics
- 11-50
Katerina Markov Schneider is Founder & CEO of Ritual, a Wellness and Fitness Services company headquartered in Culver City, California. With a team of 51-200 employees, the company is a prominent player in its field.
- Ritual
- Founder & CEO
- Wellness and Fitness Services
- 51-200
Leading the efforts at SEEN, Iris Rubin serves as Founder, Chief Medical Officer, steering the company’s growth in the Personal Care Product Manufacturing industry. The company, based in Bethesda, Maryland, has 11-50 employees.
- SEEN
- Founder, Chief Medical Officer
- Personal Care Product Manufacturing
- 11-50
Claire Schlemme holds the role of Co-Founder & CEO at Renewal Mill, a company with 2-10 employees in the Food and Beverage Services sector. Headquartered in San Francisco, California, United States, the company is recognized for its impactful work.
- Renewal Mill
- Co-Founder & CEO
- Food and Beverage Services
- 2-10
Operating from New York, New York, Naboso Technology, Inc has 2-10 employees. Emily Splicha, CEO / Founder, is responsible for leading the company’s advancements in the Retail Health and Personal Care Products sector.
- Naboso Technology, Inc
- CEO / Founder
- Retail Health and Personal Care Products
- 2-10
With 51-200 employees, Little Spoon stands out in the Food and Beverage Retail industry. Angela Vranich leads as Co-Founder + Chief Product Officer, contributing to the company’s success from their office in New York, New York.
- Little Spoon
- Co-Founder + Chief Product Officer
- Food and Beverage Retail
- 51-200
