Marketing

Social Media Shifts CMOs Can’t Ignore—and How to Respond

Social media is changing in ways that traditional metrics don’t always capture. From shifting sources of influence to AI-driven brand discovery, marketing leaders must rethink how they reach audiences, measure success and build trust. Members of the Senior Executive CMO Think Tank reveal the emerging shifts executives can’t afford to overlook and offer practical strategies for navigating an evolving social media landscape.

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AI Training Data: How to Break the Model Echo Chamber

As AI models increasingly train on AI-generated content, the industry faces a critical question: Will the next generation of AI be smarter or simply better at repeating itself? Members of the Senior Executive AI Think Tank reveal how enterprise leaders can break the cycle, turn synthetic data into a catalyst for new capabilities and ensure tomorrow

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