CMO Editorial Team, Author at Senior Executive
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CMO Editorial Team

Senior Executive CMO Think Tank unites CMOs, senior marketing executives, and agency founders, shaping the future of marketing across emerging channels, data-driven strategies, and creative innovation.

Senior Executive Media editors stay on the pulse of industry developments, so you don’t have to. We track industry news and trends, then send short prompts to CMO Think Tank members. 

Members then share their real-world commentary and perspectives, and we curate and publish their contributions in digestible, timely articles. Check out our latest articles below.

Interested in becoming a member? Apply today to join a community of leading marketing voices.

Senior Executive CMO Think Tank unites CMOs, senior marketing executives, and agency founders, shaping the future of marketing across emerging channels, data-driven strategies, and creative innovation.

Senior Executive Media editors stay on the pulse of industry developments, so you don’t have to. We track industry news and trends, then send short prompts to CMO Think Tank members. 

Members then share their real-world commentary and perspectives, and we curate and publish their contributions in digestible, timely articles. Check out our latest articles below.

Interested in becoming a member? Apply today to join a community of leading marketing voices.

A hand holds a smartphone against a bright orange background as floating emoji reactions surround the device, including hearts, thumbs-up icons, laughing faces, crying faces and angry expressions, symbolizing the wide range of emotional responses audiences have to digital content and marketing messages.
February 10, 2026 8 min read

Practical Ways to Create Scalable Marketing With Emotional Impact
Illustration of a red-and-blue horseshoe magnet pulling in white human figure icons, symbolizing how brands attract and retain customers through engagement and loyalty, set against a textured yellow and orange background.
January 30, 2026 8 min read

The Hidden Signs of Customer Churn—and How to Act on Them
Illustration of a professional woman presenting marketing data, with a purple background featuring charts and graphs, including a rising line graph, bar chart and pie chart. Symbolizes the use of analytics and insights to inform strategic marketing decisions and storytelling.
January 27, 2026 9 min read

From Signals To Stories: Turning Quality Data Into Effective Outreach
Illustration on an orange textured background showing two business professionals focused on data and goals: one stands on the left looking at a mobile device, the other walks on the right reading a tablet. Between them is a large white target with an arrow hitting the center, symbolizing achieving marketing or business objectives. Surrounding elements include floating charts, reports, puzzle pieces and a laptop displaying analytics graphs, representing digital marketing performance, measurement and strategic planning.
January 21, 2026 7 min read

The New ROI Playbook for Privacy-First Digital Marketing
Illustration of a smiling woman in a black-and-white cutout looking down at a smartphone on a purple background. Around her are colorful digital marketing icons—a bull’s-eye target hit with darts, a heart “like” notification, a red megaphone and a bar chart—suggesting social engagement, targeting, promotion and analytics.
January 13, 2026 7 min read

How to Make Personalized Marketing Less Pushy and More Purposeful
Stylized illustration of a hand holding a tablet showing a search and SEO dashboard. The screen features the bold text “SEO,” a magnifying glass icon, user and chat icons, line and bar charts, a pie chart and the word “content,” with a rocket launching from the right side against a red and yellow background.
December 22, 2025 7 min read

Future-Proof Brand Visibility in a Zero-Click World
Illustration of a business professional in a dark suit standing confidently at the top of a staircase made of stacked AI chat prompt bars labeled “Ask anything,” with a large, abstract GenAI-style logo in the background. The image uses a warm orange-to-yellow gradient and visually suggests rising authority, AI-driven knowledge and how leaders must climb into AI-generated answers and discovery rather than relying on traditional search.
December 19, 2025 9 min read

GenAI Search: Why Brands Must Shift Focus From Rankings to Real Answers
Illustration of a man standing between the Google logo and the Instagram logo, holding two large electrical plugs as if connecting the platforms. The Google “G” sits on the left, the Instagram app icon on the right, both with cords stretching toward the center. The background is bright blue, and the scene symbolizes Google indexing Instagram content and the linking of search and social platforms.
December 16, 2025 7 min read

Google Now Indexes Instagram: What It Means for Your Brand
A smiling man with glasses sits comfortably in his living room holding a white coffee mug and looking at a tablet. Stylized orange illustration accents and a comic-style megaphone appear around him, suggesting messaging or advertising reaching him through the device. The relaxed setting and his positive expression imply that the communication feels genuine and trustworthy rather than intrusive.
December 5, 2025 7 min read

What Authentic Marketing Looks Like—and Why It Drives Loyalty
Two laptops facing each other with extended hands shaking in the center. One screen is yellow and the other is red. The background features purple concentric circles radiating outward. This image represents collaboration, digital agreements and brand partnerships. The handshake emerging from the screens emphasizes trust, connection, and seamless interaction.
November 26, 2025 8 min read

The Secrets Behind Unconventional Brand Partnerships That Win

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An open book with various business and marketing-related elements: target with darts hitting the center, bar chart, magnifying glass with an upward arrow, and megaphone emerging from it. The background is bright yellow. The image conveys knowledge, learning, and reading about marketing and strategy.
November 17, 2025 7 min read

The New Marketing Metric Playbook: Spotting Real Engagement in an AI-Driven World
A glowing light bulb with radiating lines, placed on top of a dart, which is precisely stuck in the center of a red target. This symbolizes ideas, creativity, innovation, hitting a goal with the right, well-thought-through idea.
November 7, 2025 9 min read

Marketing Misfires: How To Stop Brand Backlash Before It Starts
The Google logo lies flat under a pane of glass. A judge's gavel has just hit the glass, fragmenting it. The image represents legal actions taken against Google.
October 31, 2025 5 min read

Google’s Grip Is Loosening—Here’s What CMOs Need to Know
A stylized lightbulb icon, with thought bubbles or speech bubbles creatively flowing from it, symbolizing AI's ability to generate ideas and content
October 21, 2025 6 min read

How AI Is Redefining Marketing Agency Value (and How To Adapt)
A microphone with a red and white sign hanging from it that reads "Now HIRING." The background is entirely red. This image is about job opportunities, talking about hiring or getting a job, clear and effective communication in the hiring process, and attracting potential candidates.
October 6, 2025 6 min read

Signs You Need a CMO (And How to Hire the Right One)
A sleek, digital lock icon overlaid on a background of abstract data streams or binary code, emphasizing data privacy and security. A subtle hand is shown securing the lock.
September 24, 2025 6 min read

Why CMOs Must Make Consumer Privacy a Core Brand Value
A group of people watching TV. A target with an arrow in the center is on the TV screen, and icons including a play button, the word "AD" and a heart are scattered over the image. Advertising on streaming media or connected TV concept.
September 19, 2025 5 min read

Connected TV Advertising: How to Boost Reach and ROI
The Meta logo with bold, dynamic lines radiating outwards, suggesting a significant or "bold" move. In the foreground or background, subtle silhouettes of a marketing team could be shown observing or interacting with these radiating lines.
July 29, 2025 8 min read

Meta’s AI Vision: What Does it Mean for the Modern Marketing Team?
Illustration of a rising bar chart and magnifying glass over a digital search interface, symbolizing the evolution of SEO and search visibility in the age of AI-powered answer engines.
July 20, 2025 4 min read

Will AI Replace SEO? CMOs Share Their Strategies for What’s Next
Illustration of a megaphone projecting toward LinkedIn, Facebook, and X (Twitter) icons on a yellow background, symbolizing marketing strategy, social media communication, and brand voice in 2025.
July 12, 2025 4 min read

CMOs on the Trends They’re Steering Clear Of (and Why It’s Working)
Futuristic digital hand interacting with data analytics dashboard, featuring bar graph, line chart, and segmented donut chart—symbolizing AI-driven customer personalization, marketing analytics, and data insights.
June 27, 2025 4 min read

What Personalization at Scale Should Look Like in 2025
Smiling young woman wearing glasses and a yellow sweater taking a selfie outdoors while flashing a peace sign, symbolizing social media engagement; digital overlay includes icons for likes, followers, and hashtags.
June 22, 2025 4 min read

Standing Out on Reels, TikTok and Shorts—Without a Big Budget
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