CMO Editorial Team, Author at Senior Executive
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CMO Editorial Team

Senior Executive CMO Think Tank unites CMOs, senior marketing executives, and agency founders, shaping the future of marketing across emerging channels, data-driven strategies, and creative innovation.

Senior Executive Media editors stay on the pulse of industry developments, so you don’t have to. We track industry news and trends, then send short prompts to CMO Think Tank members. 

Members then share their real-world commentary and perspectives, and we curate and publish their contributions in digestible, timely articles. Check out our latest articles below.

Interested in becoming a member? Apply today to join a community of leading marketing voices.

Senior Executive CMO Think Tank unites CMOs, senior marketing executives, and agency founders, shaping the future of marketing across emerging channels, data-driven strategies, and creative innovation.

Senior Executive Media editors stay on the pulse of industry developments, so you don’t have to. We track industry news and trends, then send short prompts to CMO Think Tank members. 

Members then share their real-world commentary and perspectives, and we curate and publish their contributions in digestible, timely articles. Check out our latest articles below.

Interested in becoming a member? Apply today to join a community of leading marketing voices.

A glowing light bulb with radiating lines, placed on top of a dart, which is precisely stuck in the center of a red target. This symbolizes ideas, creativity, innovation, hitting a goal with the right, well-thought-through idea.
November 7, 2025 9 min read

Marketing Misfires: How To Stop Brand Backlash Before It Starts
The Google logo lies flat under a pane of glass. A judge's gavel has just hit the glass, fragmenting it. The image represents legal actions taken against Google.
October 31, 2025 5 min read

Google’s Grip Is Loosening—Here’s What CMOs Need to Know
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October 21, 2025 6 min read

How AI Is Redefining Marketing Agency Value (and How To Adapt)
A microphone with a red and white sign hanging from it that reads "Now HIRING." The background is entirely red. This image is about job opportunities, talking about hiring or getting a job, clear and effective communication in the hiring process, and attracting potential candidates.
October 6, 2025 6 min read

Signs You Need a CMO (And How to Hire the Right One)
A sleek, digital lock icon overlaid on a background of abstract data streams or binary code, emphasizing data privacy and security. A subtle hand is shown securing the lock.
September 24, 2025 6 min read

Why CMOs Must Make Consumer Privacy a Core Brand Value
A group of people watching TV. A target with an arrow in the center is on the TV screen, and icons including a play button, the word "AD" and a heart are scattered over the image. Advertising on streaming media or connected TV concept.
September 19, 2025 5 min read

Connected TV Advertising: How to Boost Reach and ROI
The Meta logo with bold, dynamic lines radiating outwards, suggesting a significant or "bold" move. In the foreground or background, subtle silhouettes of a marketing team could be shown observing or interacting with these radiating lines.
July 29, 2025 8 min read

Meta’s AI Vision: What Does it Mean for the Modern Marketing Team?
Illustration of a rising bar chart and magnifying glass over a digital search interface, symbolizing the evolution of SEO and search visibility in the age of AI-powered answer engines.
July 20, 2025 4 min read

Will AI Replace SEO? CMOs Share Their Strategies for What’s Next
Illustration of a megaphone projecting toward LinkedIn, Facebook, and X (Twitter) icons on a yellow background, symbolizing marketing strategy, social media communication, and brand voice in 2025.
July 12, 2025 4 min read

CMOs on the Trends They’re Steering Clear Of (and Why It’s Working)
Futuristic digital hand interacting with data analytics dashboard, featuring bar graph, line chart, and segmented donut chart—symbolizing AI-driven customer personalization, marketing analytics, and data insights.
June 27, 2025 4 min read

What Personalization at Scale Should Look Like in 2025

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June 22, 2025 4 min read

Standing Out on Reels, TikTok and Shorts—Without a Big Budget
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May 21, 2025 4 min read

Signal Over Noise: Elevating Thought Leadership in an AI-Generated World
A hand prepares to throw a red dart at a target already filled with darts, symbolizing precision, focus, and repeated effort to hit the mark—representing how brands must consistently back up their values with action to build trust.
May 13, 2025 4 min read

Authentic Branding in 2025: What Works—And What Backfires
A hand places a wooden block labeled “B” on top of stacked blocks spelling “BRAND,” symbolizing brand building, identity development, and strategic storytelling in marketing.
May 2, 2025 5 min read

B2B Advice: Ways Emotional Branding Is Reshaping Marketing
Person using virtual reality headset and controllers with augmented reality chat interface, representing immersive AR marketing and customer engagement.
April 6, 2025 4 min read

The Destiny Of Engagement: Top CMOs’ AR Marketing Strategies