How To Win At Marketing & PR - Senior Executive
Exclusive column

How to Win at Marketing & PR

How to Win at Marketing & PR by Evan Nierman is an exclusive column on SeniorExecutive.com. As founder and CEO of Red Banyan, a respected global strategic communications firm, Evan delivers exacting insights and pertinent advice for today's top executives looking to step up their PR and communications game.

Evan Nierman

Evan Nierman

Evan Nierman is a crisis management expert who serves as the Founder and CEO of Red Banyan, a respected global strategic communications firm recognized for its ability to deliver the right messages at the right time to those who matter most. With 20+ years of experience, Evan’s crisis PR firm is rooted in the company… Learn more

Meet the author

Evan Nierman

Evan Nierman is a crisis management expert who serves as the Founder and CEO of Red Banyan, a respected global strategic communications firm recognized for its ability to deliver the right messages at the right time to those who matter most.

With 20+ years of experience, Evan’s crisis PR firm is rooted in the company philosophy “Press the Truth.” Evan has guided international, celebrity and corporate clients through complex high stakes situations and has become a valued resource whose expertise is regularly tapped by the media.

Evan is also author of the book Crisis Averted, a behind-the-curtain look into the unpredictable world of crisis management. This candid book is based on Evan’s decades of real-life crisis management experience and offers sound advice that readers can use when life doesn’t go as planned.


Senior Executive Creator is a private, fee-based network of influential leaders who share their insights with our audience.

Evan Nierman is a crisis management expert who serves as the Founder and CEO of Red Banyan, a respected global strategic communications firm recognized for its ability to deliver the right messages at the right time to those who matter most.

With 20+ years of experience, Evan’s crisis PR firm is rooted in the company philosophy “Press the Truth.” Evan has guided international, celebrity and corporate clients through complex high stakes situations and has become a valued resource whose expertise is regularly tapped by the media.

Evan is also author of the book Crisis Averted, a behind-the-curtain look into the unpredictable world of crisis management. This candid book is based on Evan’s decades of real-life crisis management experience and offers sound advice that readers can use when life doesn’t go as planned.

Learn more about Evan Nierman

Senior Executive Creator is a private, fee-based network of influential leaders who share their insights with our audience.