AI Agents Are the New Customers—Is Your Business Ready?
As tools like Google roll out shopping-agent features that call stores or complete purchases on behalf of consumers, merchants face a paradigm shift. Members of the Senior Executive AI Think Tank argue this “agentic commerce” will transform platforms, redefine brand value and require new business models—from data-optimized product feeds to machine-readable loyalty, fulfillment guarantees and new revenue-share incentives.
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